Latest From The Blog

Stay up to date on what we’re up to and the latest trends in the customer loyalty industry.

Yeah, But Is It Really Loyalty?

by Mike Giambattista | Oct 13, 2015

Transactional loyalty models are good. Transactional / Relational models rock.

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Yeah, But Is It Really Loyalty?

Oct 13, 2015

Transactional loyalty models are good. Transactional / Relational models rock.

...
read more

Navigating Customer Loyalty in a Mobile-First World

Oct 7, 2015

 

The U.S. is building steam in the political season leading up to Presidential elections in 2016. If you are a consumer of national news in this country, you have witnessed the divisive, even combative, language in exchanges between candidates from all parties.

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The State of Social Loyalty, Part 1

Oct 2, 2015

IS THE SOCIAL MEDIA TAIL BEGINNING TO WAG THE LOYALTY DOG?

Back in the stone-age of social media circa 2010, Tasti D-Lite, a chain of frozen yogurt stores, did something that would end up sending ripples throughout the loyalty industry for several years hence. As the story goes, partnering with a company called SNAP, Tasti D-Lite began monitoring its brand new Twitter account for messages and feedback. They noticed several tweets and responses from people saying how much they loved Tasti’s treats, how nice it was that they had just opened a location in the lobby of their office building, and how great it was going to be for their occasional mid-afternoon pick-me-ups.

 

And then they noticed that the tweets were coming from a person in the same building as Tasti’s offices.  Which gave them an idea …  BJ Emerson, then Tasti’s VP of marketing decided to send their building-mate fans a surprise Tasti D-Lite care package as a sort of thank-you for their kind words.

 

What happened next is now a matter of social media lore.  After receiving their Tasti gift, the surprised recipients began to tweet about it and within moments a wave of tweets and re-tweets swept across the twitterverse to create an instantaneous awareness of the company, their product and their culture. The company quite literally went from relative obscurity to national prominence in a matter of days – all for a total cost of a couple gallons of frozen yogurt.

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What’s the biggest threat to customer loyalty programs today?

Aug 17, 2015

 

A successful loyalty program promises to deliver profitable behavior change across a customer base through an accelerating cycle of
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10 Most Common Mistakes by Loyalty Marketers

Mar 23, 2015

 

The efficacy of loyalty programs is one of those topics that comes up for debate a lot. I recently came across a slide show on CMO.com crafted by Zack Loith, Head of Loyalty Strategy at 500 Friends titled “The 10 Most Common Mistakes of Loyalty Marketing”, prompting me to write this article. 500 Friends is a cloud-based loyalty solutions provider, recently acquired by Merkle, the largest privately-held marketing agency in the U.S..

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8 Global Best Practices for Building Coalition Loyalty

Mar 20, 2015

 

Linking brands from different industries to create an "umbrella" value proposition for consumers is known as a Multi-brand or Coalition loyalty program.

 

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Re-Calculate: 3 Words For Loyalty Marketing in 2015

Jan 30, 2015

 

Hanifin Loyalty chose 3 words to help focus our efforts towards a successful 2015. We landed on:

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Re-Position: 3 Words For Loyalty Marketing in 2015

Jan 28, 2015

 

Hanifin Loyalty chose 3 words to help focus our efforts towards a successful 2015. We landed on:

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Re-Evaluate: 3 Words For Loyalty Marketing in 2015

Jan 26, 2015

 

A budding tradition at Hanifin Loyalty has been to select 3 words that we believe will define the course of the data - driven customer marketing business (you can refer to it as Loyalty Marketing, if you prefer) over the next 12 months. Doing so represents much more than an excuse to write a "New Year's" blog post. There is substance behind each word and, even if you don't entirely identify with the word itself, the supporting explanation of each one should provide thought provoking points about customer loyalty trends to take back to your office.

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Snapchat and Square partner to create “Snapcash”

Dec 7, 2014

 

Snapchat and Square have teamed up to create a peer-to-peer money transfer system dubbed “Snapcash”. Snapchat said in a blog post announcing the new service, “The product you’re seeing today is fast, fun, and incredibly simple. After you enter your debit card, it’s securely stored by Square, who will swiftly process your payment and send cash directly to your friend’s bank account. Just swipe into chat, type the dollar sign, an amount (e.g. $11.25), and hit the green button.”

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