Latest From The Blog

Stay up to date on what we’re up to and the latest trends in the customer loyalty industry.

10 Most Common Mistakes by Loyalty Marketers

by Bill Hanifin | Mar 23, 2015

 

The efficacy of loyalty programs is one of those topics that comes up for debate a lot. I recently came across a slide show on CMO.com crafted by Zack Loith, Head of Loyalty Strategy at 500 Friends titled “The 10 Most Common Mistakes of Loyalty Marketing”, prompting me to write this article. 500 Friends is a cloud-based loyalty solutions provider, recently acquired by Merkle, the largest privately-held marketing agency in the U.S..

read more

10 Most Common Mistakes by Loyalty Marketers

Mar 23, 2015

 

The efficacy of loyalty programs is one of those topics that comes up for debate a lot. I recently came across a slide show on CMO.com crafted by Zack Loith, Head of Loyalty Strategy at 500 Friends titled “The 10 Most Common Mistakes of Loyalty Marketing”, prompting me to write this article. 500 Friends is a cloud-based loyalty solutions provider, recently acquired by Merkle, the largest privately-held marketing agency in the U.S..

...
read more

8 Global Best Practices for Building Coalition Loyalty

Mar 20, 2015

Linking brands from different industries to create an "umbrella" value proposition for consumers is known as a Multi-brand or Coalition loyalty program.

 

...
read more

Re-Calculate: 3 Words For Loyalty Marketing in 2015

Jan 30, 2015

Hanifin Loyalty chose 3 words to help focus our efforts towards a successful 2015. We landed on:

...
read more

Re-Position: 3 Words For Loyalty Marketing in 2015

Jan 28, 2015

Hanifin Loyalty chose 3 words to help focus our efforts towards a successful 2015. We landed on:

...
read more

Re-Evaluate: 3 Words For Loyalty Marketing in 2015

Jan 26, 2015

A budding tradition at Hanifin Loyalty has been to select 3 words that we believe will define the course of the data - driven customer marketing business (you can refer to it as Loyalty Marketing, if you prefer) over the next 12 months. Doing so represents much more than an excuse to write a "New Year's" blog post. There is substance behind each word and, even if you don't entirely identify with the word itself, the supporting explanation of each one should provide thought provoking points about customer loyalty trends to take back to your office.

...
read more

Snapchat and Square partner to create “Snapcash”

Dec 7, 2014

Snapchat and Square have teamed up to create a peer-to-peer money transfer system dubbed “Snapcash”. Snapchat said in a blog post announcing the new service, “The product you’re seeing today is fast, fun, and incredibly simple. After you enter your debit card, it’s securely stored by Square, who will swiftly process your payment and send cash directly to your friend’s bank account. Just swipe into chat, type the dollar sign, an amount (e.g. $11.25), and hit the green button.”

...
read more

A Millennial View on Revamping a Loyalty Program

Dec 7, 2014

A loyalty program is an awesome asset for small to large businesses to incentivize customers if implemented correctly. Consumers are more likely to return for repeat visits especially if the rewards are directly relevant to them. Keeping a loyalty program up to date is key. The times are changing and the day of the punch “loyalty” cards are over. Savvy consumers, especially Millennials and younger generations, want to visit like-minded businesses and restaurants with loyalty programs.

...
read more

Is Bitcoin an investment medium or a payment system?

Dec 7, 2014

The title of this article is a question that I posed to a group of panelists discussing the future of digital payments at a recent Refresh Miami event. Mention Bitcoin to colleagues in your work place and you will hear responses expressing everything from confusion to enthusiasm to outrage.

...
read more

Building a practical framework for Contextual Loyalty

Dec 7, 2014

Having context for something implies we have experienced something like it before. It is impossible to have context for a subject or person without prior experience. And, it is that prior experience which frames our perception of an ensuing interaction, even a transaction.

...
read more

The convergence of Loyalty Marketing and Gamification

Dec 7, 2014

I’m thinking a lot about where the convergence between Loyalty Marketing and Gamification will have the most impact for marketers. My participation as a judge in the LoyaltyGames has me focused on this subject, as did my presentation last month at Gabe Zichermann’s GSummit. My topic was titled “Beyond the transaction, Could Loyalty’s next act be Gamification?”

...
read more