Hanifin Loyalty Blog

10 Most Common Mistakes by Loyalty Marketers

Posted by Bill Hanifin on Mar 23, 2015 3:20:19 PM

The efficacy of loyalty programs is one of those topics that comes up for debate a lot. I recently came across a slide show on CMO.com crafted by Zack Loith, Head of Loyalty Strategy at 500 Friends titled “The 10 Most Common Mistakes of Loyalty Marketing”, prompting me to write this article. 500 Friends is a cloud-based loyalty solutions provider, recently acquired by Merkle, the largest privately-held marketing agency in the U.S..

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Topics: Zack Loith 500 Friends, Kurt Jetta CEO Tabs Group, Customer Loyalty, evaluate loyalty program, customer feedback, Featured, Stephen Convey, loyalty programs, Merkle acquisition

8 Global Best Practices for Building Coalition Loyalty

Posted by Bill Hanifin on Mar 20, 2015 7:48:46 AM

 

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Topics: Customer Loyalty, Featured

Re-Calculate: 3 Words For Loyalty Marketing in 2015

Posted by Bill Hanifin on Jan 30, 2015 2:00:09 AM

Hanifin Loyalty chose 3 words to help focus our efforts towards a successful 2015. We landed on:

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Topics: Customer Loyalty, Featured

Re-Position: 3 Words For Loyalty Marketing in 2015

Posted by Bill Hanifin on Jan 28, 2015 10:46:31 AM

Hanifin Loyalty chose 3 words to help focus our efforts towards a successful 2015. We landed on:

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Topics: 3 words for Loyalty Marketing in 2015, Customer Loyalty, Featured

Re-Evaluate: 3 Words For Loyalty Marketing in 2015

Posted by Bill Hanifin on Jan 26, 2015 1:01:30 PM

A budding tradition at Hanifin Loyalty has been to select 3 words that we believe will define the course of the data - driven customer marketing business (you can refer to it as Loyalty Marketing, if you prefer) over the next 12 months. Doing so represents much more than an excuse to write a "New Year's" blog post. There is substance behind each word and, even if you don't entirely identify with the word itself, the supporting explanation of each one should provide thought provoking points about customer loyalty trends to take back to your office.

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Topics: 3 words for Loyalty Marketing in 2015, Customer Loyalty, Featured, Customer Loyalty trends in 2015

Sample - How To Post

Posted by Sample HubSpot User on Jan 8, 2015 9:09:02 AM


INTRODUCTION:

Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

Need some inspiration? Check out these "How-To" examples from the HubSpot blog:

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Topics: Insider

Snapchat and Square partner to create “Snapcash”

Posted by Bill Hanifin on Dec 7, 2014 7:15:18 PM

Snapchat and Square have teamed up to create a peer-to-peer money transfer system dubbed “Snapcash”. Snapchat said in a blog post announcing the new service, “The product you’re seeing today is fast, fun, and incredibly simple. After you enter your debit card, it’s securely stored by Square, who will swiftly process your payment and send cash directly to your friend’s bank account. Just swipe into chat, type the dollar sign, an amount (e.g. $11.25), and hit the green button.”

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Topics: Payment Technology

A Millennial View on Revamping a Loyalty Program

Posted by Bill Hanifin on Dec 7, 2014 7:13:51 PM

A loyalty program is an awesome asset for small to large businesses to incentivize customers if implemented correctly. Consumers are more likely to return for repeat visits especially if the rewards are directly relevant to them. Keeping a loyalty program up to date is key. The times are changing and the day of the punch “loyalty” cards are over. Savvy consumers, especially Millennials and younger generations, want to visit like-minded businesses and restaurants with loyalty programs.

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Is Bitcoin an investment medium or a payment system?

Posted by Bill Hanifin on Dec 7, 2014 7:11:54 PM

The title of this article is a question that I posed to a group of panelists discussing the future of digital payments at a recent Refresh Miami event. Mention Bitcoin to colleagues in your work place and you will hear responses expressing everything from confusion to enthusiasm to outrage.

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Topics: Payment Technology

Building a practical framework for Contextual Loyalty

Posted by Bill Hanifin on Dec 7, 2014 7:04:51 PM

Having context for something implies we have experienced something like it before. It is impossible to have context for a subject or person without prior experience. And, it is that prior experience which frames our perception of an ensuing interaction, even a transaction.

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Topics: Contextual Loyalty, Consumer 2.0

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