The use of acronyms in loyalty marketing may never cease, but at least their cryptic and often questionably valuable meaning is being challenged with more frequency. I assign value to people who have the gumption to ask for clarification of an acronym they do not understand in front of a crowded mee...
Read More →The benefits of business travel are easily lost on those who fly with any regularity. The more you fly, the quicker your enjoyment of exclusive check-in and security lines, seat upgrades and access to airport lounges evolves from valued privilege to earned entitlement. As everyone knows, these frequ...
Read More →Creativity Exhausted? It seems that over the relatively short 26 year history of the Loyalty Marketing business, marketers have steadily exhausted their reservoir of creativity and increasingly relied on the Loyalty Asterisk™ to make up ground. The Loyalty Asterisk™ examples include increasing ...
Read More →Things we can’t live without We have created a world with so many things that we cannot live without. Cell phones, instant messaging, and unlimited texting all qualify, with prioritization based on your age and techno-savvy quotient. If kids were cowboys, the six shooters on their belt would be IM...
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