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	<title>Comments on: Loyalty Marketing and The Asterisk™ – Part 1</title>
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	<link>http://blog.hanifinloyalty.com/2008/01/07/loyalty-marketing-and-the-asterisk-%e2%80%93-part-1.html</link>
	<description>Unbiased insights on Customer Strategy &#38; Loyalty Marketing</description>
	<lastBuildDate>Sat, 17 Sep 2011 22:11:00 +0000</lastBuildDate>
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		<title>By: Local Merchants Can Make Better Use Of Email Marketing &#124; Loyalty Truth Blog</title>
		<link>http://blog.hanifinloyalty.com/2008/01/07/loyalty-marketing-and-the-asterisk-%e2%80%93-part-1.html/comment-page-1#comment-19364</link>
		<dc:creator>Local Merchants Can Make Better Use Of Email Marketing &#124; Loyalty Truth Blog</dc:creator>
		<pubDate>Fri, 18 Mar 2011 15:01:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.loyaltytruth.com/?p=4#comment-19364</guid>
		<description>[...] the Loyalty Asterisk™ was dancing in my brain while my loyalty antennae were on high alert. Small business and local [...]</description>
		<content:encoded><![CDATA[<p>[...] the Loyalty Asterisk™ was dancing in my brain while my loyalty antennae were on high alert. Small business and local [...]</p>
]]></content:encoded>
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		<title>By: Office Depot Worklife Rewards Works, Best Buy Reward Zone Fails &#124; Loyalty Truth Blog</title>
		<link>http://blog.hanifinloyalty.com/2008/01/07/loyalty-marketing-and-the-asterisk-%e2%80%93-part-1.html/comment-page-1#comment-9519</link>
		<dc:creator>Office Depot Worklife Rewards Works, Best Buy Reward Zone Fails &#124; Loyalty Truth Blog</dc:creator>
		<pubDate>Thu, 17 Jun 2010 17:27:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.loyaltytruth.com/?p=4#comment-9519</guid>
		<description>[...] keeping consumers in love with their brand and their rewards program. Best Buy had a few too many Loyalty Asterisks in the process for my taste and I&#8217;m sure these Fiddly Things would have driven the average [...]</description>
		<content:encoded><![CDATA[<p>[...] keeping consumers in love with their brand and their rewards program. Best Buy had a few too many Loyalty Asterisks in the process for my taste and I&#8217;m sure these Fiddly Things would have driven the average [...]</p>
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		<title>By: COLLOQUY Drafts a Bill of Rights for Reward Cardholders &#124; Loyalty Truth Blog</title>
		<link>http://blog.hanifinloyalty.com/2008/01/07/loyalty-marketing-and-the-asterisk-%e2%80%93-part-1.html/comment-page-1#comment-9052</link>
		<dc:creator>COLLOQUY Drafts a Bill of Rights for Reward Cardholders &#124; Loyalty Truth Blog</dc:creator>
		<pubDate>Tue, 25 Aug 2009 15:11:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.loyaltytruth.com/?p=4#comment-9052</guid>
		<description>[...] much fine print associated with this industry in particular and marketing in general. Live by the Loyalty Asterisk™ and you may perish by the [...]</description>
		<content:encoded><![CDATA[<p>[...] much fine print associated with this industry in particular and marketing in general. Live by the Loyalty Asterisk™ and you may perish by the [...]</p>
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		<title>By: The Big L &#38; the Little L &#124; Loyalty Truth Blog</title>
		<link>http://blog.hanifinloyalty.com/2008/01/07/loyalty-marketing-and-the-asterisk-%e2%80%93-part-1.html/comment-page-1#comment-8968</link>
		<dc:creator>The Big L &#38; the Little L &#124; Loyalty Truth Blog</dc:creator>
		<pubDate>Fri, 17 Jul 2009 03:44:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.loyaltytruth.com/?p=4#comment-8968</guid>
		<description>[...] The answer of course was &#8220;yes&#8221; as I&#8217;ve worked to leverage behavioral and attitudinal data to create value propositions articulated in many forms besides points. I would include viral, word-of-mouth, and social media programs with a data backbone in this group. The client must have been a consultant somewhere in his past as giving something familiar a catchy name is part of the trade (ever hear of the Loyalty Asterisk™?). [...]</description>
		<content:encoded><![CDATA[<p>[...] The answer of course was &#8220;yes&#8221; as I&#8217;ve worked to leverage behavioral and attitudinal data to create value propositions articulated in many forms besides points. I would include viral, word-of-mouth, and social media programs with a data backbone in this group. The client must have been a consultant somewhere in his past as giving something familiar a catchy name is part of the trade (ever hear of the Loyalty Asterisk™?). [...]</p>
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		<title>By: WAMU &#38; The Loyalty Asterisk™ &#124; Loyalty Truth Blog</title>
		<link>http://blog.hanifinloyalty.com/2008/01/07/loyalty-marketing-and-the-asterisk-%e2%80%93-part-1.html/comment-page-1#comment-8960</link>
		<dc:creator>WAMU &#38; The Loyalty Asterisk™ &#124; Loyalty Truth Blog</dc:creator>
		<pubDate>Mon, 13 Jul 2009 11:57:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.loyaltytruth.com/?p=4#comment-8960</guid>
		<description>[...] WaMu is quickly fading into the sunset, I can&#8217;t help but document a vivid example of the Loyalty Asterisk™. Around the holidays, the bank ran a promotion to encourage customers to use their debit card with [...]</description>
		<content:encoded><![CDATA[<p>[...] WaMu is quickly fading into the sunset, I can&#8217;t help but document a vivid example of the Loyalty Asterisk™. Around the holidays, the bank ran a promotion to encourage customers to use their debit card with [...]</p>
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		<title>By: lisa stephens</title>
		<link>http://blog.hanifinloyalty.com/2008/01/07/loyalty-marketing-and-the-asterisk-%e2%80%93-part-1.html/comment-page-1#comment-7602</link>
		<dc:creator>lisa stephens</dc:creator>
		<pubDate>Thu, 16 Apr 2009 19:25:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.loyaltytruth.com/?p=4#comment-7602</guid>
		<description>oooh... I have more to add to this one, too... boy, I could talk to you for hours on these subjects, but the question is, do you really want my thoughts?  Well, at the risk of making an inconclusive assumption, I&#039;ll clarify a portion of what I see in this blog:

You found a definition for the asterisk, as to be defined in legal terms, a disclaimer... I&#039;d hesitate to use it as such, especially for purposes of legally defined terms.  This is one of my pet peeves; the grip the judicial system has upon the formation, structure &amp; daily activity of a business with the actual creation of legal loopholes by way of legal diatribe, in order to promote their profession as a parasitic financial benefit in the opportunistic creation of natural competition within &#039;man&#039;s competitive nature&#039; &amp; the fear created from the repercussions of retribution... it is absolutely possible to have a solid understanding of the law, within a business, enough to negate the need for daily legal interference &amp; fear of unwarranted or unjustified lawsuits, &amp; to promote understanding for business to business activity, employer to employee consideration, &amp; to protect the entity of the business, as well as the personal interests of individual executives &amp; professionals... with understanding, &amp; thus enabling the business to preserve assets for best use.  

I find best use of the asterisk to be as a &#039;key&#039; or content label.... they&#039;re beautiful, &amp; best when used sparingly.</description>
		<content:encoded><![CDATA[<p>oooh&#8230; I have more to add to this one, too&#8230; boy, I could talk to you for hours on these subjects, but the question is, do you really want my thoughts?  Well, at the risk of making an inconclusive assumption, I&#8217;ll clarify a portion of what I see in this blog:</p>
<p>You found a definition for the asterisk, as to be defined in legal terms, a disclaimer&#8230; I&#8217;d hesitate to use it as such, especially for purposes of legally defined terms.  This is one of my pet peeves; the grip the judicial system has upon the formation, structure &amp; daily activity of a business with the actual creation of legal loopholes by way of legal diatribe, in order to promote their profession as a parasitic financial benefit in the opportunistic creation of natural competition within &#8216;man&#8217;s competitive nature&#8217; &amp; the fear created from the repercussions of retribution&#8230; it is absolutely possible to have a solid understanding of the law, within a business, enough to negate the need for daily legal interference &amp; fear of unwarranted or unjustified lawsuits, &amp; to promote understanding for business to business activity, employer to employee consideration, &amp; to protect the entity of the business, as well as the personal interests of individual executives &amp; professionals&#8230; with understanding, &amp; thus enabling the business to preserve assets for best use.  </p>
<p>I find best use of the asterisk to be as a &#8216;key&#8217; or content label&#8230;. they&#8217;re beautiful, &amp; best when used sparingly.</p>
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