That’s the cry heard from an increasing number of frequent flyers today. When primary research is commissioned to help diagnose the complaint, it may be surprising to learn that the same program features are often reported as both a Key Complaint and Delight. Three examples: Program Feature ...
Read More →I hate to see things go to waste. Standing in line at the local donut shop (I think it was the one that “runs” America) the person in front of me dropped a handful of change on the floor. In acknowledgement of the coins clanging on ceramic tile, she grimaced and her feigned indecision tu...
Read More →The Loyalty Guide III is here! The publishers of The Wise Marketer, one of the most widely read sites dedicated to the loyalty and relationship marketing industry, will release the Loyalty Guide III at the end of March 2008. The guide is self described as “The ultimate research report on custo...
Read More →Grocers have largely missed the mark with their discount pricing clubs. The folly of some of these programs was exposed in published research where mystery shoppers at several California supermarkets found that the total cost of a basket of goods purchased at stores offering “club pricing” was a...
Read More →Loyalty Marketers are regularly challenged to differentiate their value propositions and are continually vexed in attempts to build community among like-minded users of their product or service. In the midst of chasing increasing levels of sophistication to reach targeted consumer groups, I have to ...
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