I have long maintained that two moments of truth define whether consumers will engage with a loyalty program, the exception being that some loyalty geeks like myself will sign up for anything just to see how it works! The two-step process goes like this: What’s in it for me? A quick read of t...
Read More →BP Visa Rewards Card Seeing the low-fuel light illuminate on the dashboard signals different reactions to the driver based on how well you know your vehicle. Having driven my previous one for over 8 years, I could shrug my shoulders knowing that at least 3 gallons remained. My new ride was a differe...
Read More →Ever since man has been on earth, we’ve been running. In the beginning, our motivation was the need for food, shelter, and survival. By the mid-twentieth century, pursuit of fitness through sweaty activities had become the domain of oddballs. Given the outlaw nature of adult fitness only 50 years ...
Read More →I own a Blackberry 7130. That doesn’t make me much different than any of my readers, except that, according to ATT Wireless, I’m a dinosaur. I’ve owned the device since November 2006, which equates to 17 months in all. During that time, I’ve had to replace it once as the microphone stopped w...
Read More →There are some things that people just can’t live without these days. The mobile phone tops the list and, depending on your age and demographic, is closely followed by the Blackberry, iPod, Instant Messaging service, or Xbox 360. Fortunately for bankers, the 7.16 square inches of plastic known as ...
Read More →6am Miami International Airport: Oil prices are near record highs and American Airlines grounded a slew of MD80’s last week due to maintenance shortcomings. Regardless, my flight is full and standbys number more than 40. The slug of people around the check-in area makes me feel late, though I am n...
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