“While not every business needs a loyalty or rewards program, every business does need a thoughtfully created and well executed Customer Strategy.” This snippet of dogma clipped from the Hanifin Loyalty LLC site is backed up by many examples in the marketplace. It emphasizes the importance of fo...
Read More →A Loyalty program can be to a retailer as snakeskin is to a reptile. The program is an external manifestation of the retailer’s identity (in this case, brand) which must evolve in response to growth and change within its environment (the business). The analogy is intriguing but has limitations. Sn...
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