My earlier post, “Finding a cure to digital myopia” offered the thought that while people are consumed with keeping the pace with the introduction of new applications synonymous with Web 2.0, we stand in danger of missing the bigger picture. The offline version of the same story started in the l...
Read More →Being a player in our new digital age is akin to being the catcher in a knife throwing act at the county fair. It’s exciting, and cool that you can keep up the pace, but will the end game work out in your favor? Both games are fast paced and just a little dangerous. The pace of introduction of new...
Read More →Having a well planned and executed Customer Strategy should be the litmus test for the efficacy of today’s corporate marketing department. Think you can live without it? Then ask yourself why companies are putting more choice in consumer hands each day and striving to gain perspective on customer ...
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