A thought provoking email hit my inbox the other day. Written by David Baker, Vice President of email solutions at Avenue A/Razorfish, the title “What is Loyalty Marketing Today?” caught my eye. You can read the post at http://blogs.mediapost.com/email_insider/?p=672 and it might be worth a visi...
Read More →Anyone who tuned in to ABC’s Wide World of Sports in 1982 may have witnessed one of the most compelling athletic events of all time. Julie Moss was leading the Hawaii Ironman and closing in on the finish line when she became crippled with exhaustion and dehydration. She collapsed to the ground, lo...
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