It’s easy to sit back and criticize every loyalty program in the market. There are enough examples of weak value propositions, poor use of data, and uninteresting or unattainable rewards around to elevate Loyalty Marketing critics on par with economists and meteorologists – say what you want and...
Read More →Question of the day: Are you more loyal to your airline or to the snacks they serve? If you’re a frequent flyer, there is a new game to play while waiting for your next boarding announcement. Have your traveling companion run through a list of favorite snacks and see if you can guess which airline...
Read More →I’ve been tracking the use of email by loyalty program sponsors for the past year as part of a broader study which I plan to release by September 2008. An early look into how the airlines use email to communicate with their frequent flyers was published earlier this year in the Breaking News secti...
Read More →I’ve seen a few “Top 10” lists looking for clever ways to inform the community of loyalty practitioners the reasons why loyalty programs fail. Some of these lists are based on “research” that was so narrowly conducted that the results are more conjecture than fact. I have been involved wit...
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