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  • 1-800 Flowers is snipped by the Loyalty Asterisk™

    Sep 21, 2008 No Comments

    Some days things just come together. I woke up remembering that it was my Mom’s birthday this week and received a serendipitous email from 1-800-Flowers offering me a special deal. My eye was instantly drawn to “Free shipping and No Service Charges” as I clicked through to order some roses. Af...

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  • Living on the edge of Loyalty

    Sep 16, 2008 No Comments

    The consummation of loyalty love is found in the passion of redemption. Too bad that I have heard from far too many people that as hard as they try, they can’t reach this pinnacle of loyalty emotion. “I’ve got a bazillion points and just can’t seem to redeem them” goes the self pitying ref...

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  • The Politics of Loyalty: Earn points for supporting McCain

    Sep 04, 2008 No Comments

    National politics, especially presidential campaigns, have always been known for the showbiz, the posturing, and the finger pointing. While we enjoy the theatre that results, all the drama can serve to distract voters from the real issues at hand. The 2008 presidential campaign has gone one step fur...

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