With the US financial markets in turmoil and the economy the hottest topic of the Presidential debates, everyone is looking for answers. When the effects of this nasty economy are distilled to the household level, most of us are anxious to know how and when the ugliness might affect our own lives. O...
Read More →Watching the Vice Presidential debates, there was a lot of talk from both sides about bolstering the hopes and fortunes of the middle class. This struck a chord as I reflected on my shopping experiences that same day and realized that retail marketers rely on several promotional tactics that, in our...
Read More →How often have you seen trophies, plaques, and crystal featured in advertising as evidence that a product or service has received the “highest ranking” by the survey company? If you are channel or web surfing your haste might benefit the advertiser. Associating the award with the brand triggers ...
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