I am a proponent of keeping one step ahead of the market. The loyalty marketing business has put out an APB for innovation, wherever it may be found. For those of you who are in the Metro NY area, you should make an effort to attend the Reinventing Loyalty Conference on December 1, 2008 at the Roose...
Read More →I recently made a presentation at the Loyalty Expo in Orlando, Florida about Marketing to Millennials. Even though I was working from a research base that covered the past 12 months, I was unsure if my observations would gain traction with the audience. You know the drill, everyone knows everything ...
Read More →Between the two political parties, the Democrats win the propeller-head award. In addition to their sophisticated use of social media to build a volunteer army and raise funds, they distributed a commemorative badge at their August convention that doubled as a prepaid card. Using an RFID based techn...
Read More →Al Gore may have “invented” the internet, but it wasn’t until the 2008 Presidential campaign that both Republicans and Democrats decided to logon in earnest. In a previous post, I covered John McCain’s “Spread the Word” incentive program, designed to award points to volunteers for a vari...
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