Reading through the Twitter stream today, I saw this tweet from @davesnyder “There are lots of companies and consultants who are willing to lie and manipulate clients just to make an extra buck”. I thought to myself that the number fitting that description should be quite small, but resp...
Read More →Thoughtful preparation of an editorial calendar helps to keep a blog on track, but a compelling news item or article can seize the blogger by the throat and scream “write about me“! Such was the case when I opened the Wall Street Journal yesterday and spied “An open letter from Las...
Read More →The economic cycle we are enduring triggers a degree of introspection. Among the questions burning in my office: How did consumers allow their homes to be turned into ATM machines via home equity lines of credit? How could the big banks be truly surprised by their mounting loan losses. Why do we onl...
Read More →Of the many investments that a business can make, one of the most precarious is its corporate brand. Investment in brands run into the millions of dollars and, on the heels of the Ad-Fest known as the “undercard” of Super Bowl Sunday, the extent to which companies will spend to have thei...
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