Comments on: Marketing to Millennials: 6 Steps to Engagement http://blog.hanifinloyalty.com/2009/03/18/marketing-to-millennials-5-steps-to-engagement.html Unbiased insights on Customer Strategy & Loyalty Marketing Sat, 17 Sep 2011 22:11:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: BillHanifin http://blog.hanifinloyalty.com/2009/03/18/marketing-to-millennials-5-steps-to-engagement.html/comment-page-1#comment-7746 BillHanifin Fri, 17 Apr 2009 06:08:16 +0000 http://blog.hanifinloyalty.com/?p=545#comment-7746 Philip,<br><br>How Facebook evolves will be fun to watch. At the moment, it truly is a "fun" place to be and a good content aggregator, but its effectivenss as a brand builder is suspect. Pizza Hut, 1-800-Flowers and a few others have created a solid presence. The tricky play is to integrate into the community without just appearing to be another billboard.<br><br>Thanks for your comment,<br><br>Bill Philip,

How Facebook evolves will be fun to watch. At the moment, it truly is a “fun” place to be and a good content aggregator, but its effectivenss as a brand builder is suspect. Pizza Hut, 1-800-Flowers and a few others have created a solid presence. The tricky play is to integrate into the community without just appearing to be another billboard.

Thanks for your comment,

Bill

]]> By: BillHanifin http://blog.hanifinloyalty.com/2009/03/18/marketing-to-millennials-5-steps-to-engagement.html/comment-page-1#comment-7534 BillHanifin Thu, 16 Apr 2009 16:16:56 +0000 http://blog.hanifinloyalty.com/?p=545#comment-7534 Philip, How Facebook evolves will be fun to watch. At the moment, it truly is a "fun" place to be and a good content aggregator, but its effectivenss as a brand builder is suspect. Pizza Hut, 1-800-Flowers and a few others have created a solid presence. The tricky play is to integrate into the community without just appearing to be another billboard. Thanks for your comment, Bill Philip,

How Facebook evolves will be fun to watch. At the moment, it truly is a “fun” place to be and a good content aggregator, but its effectivenss as a brand builder is suspect. Pizza Hut, 1-800-Flowers and a few others have created a solid presence. The tricky play is to integrate into the community without just appearing to be another billboard.

Thanks for your comment,

Bill

]]> By: Philip Downer http://blog.hanifinloyalty.com/2009/03/18/marketing-to-millennials-5-steps-to-engagement.html/comment-page-1#comment-4547 Philip Downer Thu, 09 Apr 2009 21:35:45 +0000 http://blog.hanifinloyalty.com/?p=545#comment-4547 You're absolutely spot on with this post, Bill. This advice applies to so much more than just marketing to Generation Y. Attracting an older audience could also be hugely lucrative. According to a recent study by comScore, nearly one-third of Facebook users are aged between 35 and 54. This same group makes up about 41% of MySpace users as well. Social networking is no longer the province of the young - more and more silver surfers are joining as well. You’re absolutely spot on with this post, Bill. This advice applies to so much more than just marketing to Generation Y. Attracting an older audience could also be hugely lucrative.

According to a recent study by comScore, nearly one-third of Facebook users are aged between 35 and 54. This same group makes up about 41% of MySpace users as well.

Social networking is no longer the province of the young – more and more silver surfers are joining as well.

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