For most companies, starting a social Web site is a great idea. There’s no better way to strengthen a customer relationship than with an open and honest dialogue. But there’s a flip side to the coin. Once the lines of communication are open, it also means engaging when times are tough and the ne...
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My philosophy about personal development is simple: never stop learning, remain teachable, read lots (kindle, LCD, or paper) and network with people who know something you don’t. I am also a disciplined goal-setter which serves as a compass for the activities just mentioned. This might not b...
Read More →The promise of social media to Loyalty Marketers should be clear. We’ve been advocates of establishing two-way dialogue with program members for the past 20 years, touting that only within the trusted environment of a loyalty program will customers share their preferences, aspirations, and con...
Read More →I’ve posted a new case study about Discover Card and it’s brand dominance in the cash-back credit card rewards field. It is available for download from the White Papers section of the Hanifin Loyalty LLC web site and I hope you will read, enjoy and send me feedback by entering comments t...
Read More →One test of social media effectiveness is whether people are listening to each other and relationships are being built. Some of the social networks I participate in are prone to shouting, with little evidence of people listening. Probably because of LinkedIn’s professional networking positioni...
Read More →I have no reason to be a Twitter apologist. In fact, I started out as an uber Twitter skeptic. The bright authors of Groundswell endorse my skepticism in stating their principal for mastering the groundswell “concentrate on the relationships, not the technologies”. They go on to explain ...
Read More →The population group born between 1977 and 1996 known as Generation Y or “Millennials” is roughly 80 Million strong and represents almost 25% of the US population. Nearly equal in size to the Boomers, the segment is 50% larger than Generation X and is the most ethnically and racially div...
Read More →On April 1, Borders Group CEO Ron Marshall and CFO Mark Bierley held their 4th quarter earnings call for the investment community. I give them credit as they displayed courage, confidence, or both in having the call on April Fools day! Transcript of the call can be found by visiting the Seeking Alph...
Read More →The hazards of business travel aside, it’s good to see and be seen. You can find Bill Hanifin at one of several events in the next few weeks. If you are attending either Card Forum or the Loyalty Expo, I hope you will say hello. Here’s where I can be found in the near future: April 20 ...
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I’ve always taken issue with people who raise concerns without solutions or criticize without offering suggestions to make things better. The driving force behind Loyalty Truth is to scour the market for innovative marketing strategies which open doors for more effective customer-centric marke...
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