• Can Borders Rewards "Magic Shelf" put a spell on Amazon?

    May 29, 2009 No Comments

    Can a little magic help Borders? I’m a card-carrying member of Borders Rewards, the program run by book, music and movie seller Borders, who recently announced their rewards program had grown 23 percent over the past year and now totaled 32 million members. I first discovered Borders via their bri...

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  • WiseMarketer report on WOMM-U conference

    May 28, 2009 1 Comment

    The Word of Mouth Marketing Association held its “WOMM-U” event earlier this month in South Beach.  The conference report which follows was originally published at on May 28, 2009 as filed by Bill Hanifin, North American Contributing Editor. If you are interested...

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  • Back to Basics

    May 26, 2009 1 Comment

    Editor’s Note: Mike Capizzi is Managing Director of Marketing Strategists, LLC, an independent consulting practice which focuses on best customer marketing. Often called the “Loyalty Evangelist” by his industry peers, he has written, spoken, advised and educated on the topic of loyalty mar...

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  • Measurement Plan Basics for Loyalty Marketing

    May 22, 2009 10 Comments

    For every person who chirps that Loyalty programs don’t work, I respond by pointing out the unrealized opportunities with existing programs in the market. Recent COLLOQUY research reported that American households belonged to an average of 14 loyalty marketing programs but were active in only ...

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  • Bike Wars: New Retail Case Study

    May 21, 2009 No Comments

    Retailers face an increasingly difficult challenge to be successful.  Not only do they have to outwit competitors with clever merchandising, creative store layout, and careful inventory management – they also have to understand how to best communicate their promotional offers to customers. The la...

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  • Favorite Tweets from WOMM-U

    May 19, 2009 2 Comments

    The Word of Mouth Marketing Association held its “WOMM-U” event last week in South Beach, and was attended by an impressive array of consumer brands including Dell, Disney, Heinz, Kraft, Lenovo, NBC, McDonalds, Pepsico, Proctor & Gamble, Unilever, and Walmart. Add to these familiar n...

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  • Cost Per Point: The Central Metric for Loyalty Programs?

    May 18, 2009 2 Comments

    Editor’s Note: Jim Kuschill is a leading marketing technology advisor combining 15 years of loyalty experience with 15 years of technology experience. He consults, writes, and speaks on the implications of strategy on technology and vice-versa, with an emphasis on loyalty marketing systems. ...

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  • Ford Fiesta Movement & 100 Agents of Change

    May 11, 2009 1 Comment

    Have you heard about the Ford Fiesta Movement? It may sound like a grass roots Buy American campaign, but it’s really a pretty ingenious ploy by the Ford Motor Company to generate some buzz around the stateside launch of the European Ford Fiesta model. It seems that Ford has signed up 100 “agent...

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  • Mother’s Day wishes go Viral

    May 10, 2009 2 Comments

    There have been a number of viral marketing campaigns that have created a vortex of attention online and, today being Mother’s Day, I have to add MomsRising to the list. I innocently clicked through an invitation to celebrate Mother’s Day in a unique way and was surprised at what I found...

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  • A Major League approach to Social Media Strategy

    May 08, 2009 7 Comments

    If you’re of a “certain age” and have teenagers in the house, then you might have caught yourself proclaiming that your young Millennials (Generation Y) are wasting their lives playing Halo, World of Warcraft, or tinkering with their MySpace page. Since adolescents revel in the opp...

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