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	<title>Comments on: A Major League approach to Social Media Strategy</title>
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	<link>http://blog.hanifinloyalty.com/2009/05/08/a-major-league-approach-to-social-media-strategy.html</link>
	<description>Unbiased insights on Customer Strategy &#38; Loyalty Marketing</description>
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		<title>By: Trackback</title>
		<link>http://blog.hanifinloyalty.com/2009/05/08/a-major-league-approach-to-social-media-strategy.html/comment-page-1#comment-9657</link>
		<dc:creator>Trackback</dc:creator>
		<pubDate>Wed, 14 Jul 2010 18:54:29 +0000</pubDate>
		<guid isPermaLink="false">http://blog.hanifinloyalty.com/?p=855#comment-9657</guid>
		<description>&lt;strong&gt;Great Post!...&lt;/strong&gt;

[...] I found your entry interesting thus I’ve added a Trackback to it on my weblog :) [...]...</description>
		<content:encoded><![CDATA[<p><strong>Great Post!&#8230;</strong></p>
<p>[...] I found your entry interesting thus I’ve added a Trackback to it on my weblog <img src='http://blog.hanifinloyalty.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  [...]&#8230;</p>
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		<title>By: billhanifin</title>
		<link>http://blog.hanifinloyalty.com/2009/05/08/a-major-league-approach-to-social-media-strategy.html/comment-page-1#comment-8804</link>
		<dc:creator>billhanifin</dc:creator>
		<pubDate>Tue, 12 May 2009 12:20:28 +0000</pubDate>
		<guid isPermaLink="false">http://blog.hanifinloyalty.com/?p=855#comment-8804</guid>
		<description>I appreciate the thoughtful enhancements and extra &quot;players&quot; added to the list. This type of exchange is evidence that social media is an evolving discipline and the more we share, the more we advance use of the tools. I have to add a great post by &lt;a href=&quot;http://www.chrisbrogan.com/best-fits-for-social-media-in-the-sales-cycle/?dsq=9240394#comment-9240394&quot; rel=&quot;nofollow&quot;&gt;Chris Brogan&lt;/a&gt; which I read today. Have a look at his take and leave a comment if you have more thoughts.</description>
		<content:encoded><![CDATA[<p>I appreciate the thoughtful enhancements and extra &#8220;players&#8221; added to the list. This type of exchange is evidence that social media is an evolving discipline and the more we share, the more we advance use of the tools. I have to add a great post by <a href="http://www.chrisbrogan.com/best-fits-for-social-media-in-the-sales-cycle/?dsq=9240394#comment-9240394" rel="nofollow">Chris Brogan</a> which I read today. Have a look at his take and leave a comment if you have more thoughts.</p>
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		<title>By: Judy Hopelain</title>
		<link>http://blog.hanifinloyalty.com/2009/05/08/a-major-league-approach-to-social-media-strategy.html/comment-page-1#comment-8801</link>
		<dc:creator>Judy Hopelain</dc:creator>
		<pubDate>Mon, 11 May 2009 01:40:42 +0000</pubDate>
		<guid isPermaLink="false">http://blog.hanifinloyalty.com/?p=855#comment-8801</guid>
		<description>Bill,

I get the analogy (our family is baseball-crazed) and think it works, as far as it goes. 

But for me, it sounds very one-directional and misses the conversation, which is what so many millennials value most. I don&#039;t mean player fan clubs. Instead, think MoveOn forums where supporters of a cause or issue have a chance to get in touch with others who share their point of view and mobilize them in order to be heard. 

Guess you could call them the peanut gallery, but millennials might take that as a putdown. 

That said, I think the analogy is helpful. Thanks for advancing the conversaion!

-Judy</description>
		<content:encoded><![CDATA[<p>Bill,</p>
<p>I get the analogy (our family is baseball-crazed) and think it works, as far as it goes. </p>
<p>But for me, it sounds very one-directional and misses the conversation, which is what so many millennials value most. I don&#8217;t mean player fan clubs. Instead, think MoveOn forums where supporters of a cause or issue have a chance to get in touch with others who share their point of view and mobilize them in order to be heard. </p>
<p>Guess you could call them the peanut gallery, but millennials might take that as a putdown. </p>
<p>That said, I think the analogy is helpful. Thanks for advancing the conversaion!</p>
<p>-Judy</p>
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		<title>By: Lisa Stephens</title>
		<link>http://blog.hanifinloyalty.com/2009/05/08/a-major-league-approach-to-social-media-strategy.html/comment-page-1#comment-8798</link>
		<dc:creator>Lisa Stephens</dc:creator>
		<pubDate>Fri, 08 May 2009 22:53:55 +0000</pubDate>
		<guid isPermaLink="false">http://blog.hanifinloyalty.com/?p=855#comment-8798</guid>
		<description>OH!  &amp;, with regard to the &#039;umpire&#039; comment, above, I believe the key player, &amp; the distinction Brian alludes to, is the &#039;short stop&#039;... you are not looking for moderation, you&#039;re looking for tactics.</description>
		<content:encoded><![CDATA[<p>OH!  &amp;, with regard to the &#8216;umpire&#8217; comment, above, I believe the key player, &amp; the distinction Brian alludes to, is the &#8217;short stop&#8217;&#8230; you are not looking for moderation, you&#8217;re looking for tactics.</p>
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		<title>By: Lisa Stephens</title>
		<link>http://blog.hanifinloyalty.com/2009/05/08/a-major-league-approach-to-social-media-strategy.html/comment-page-1#comment-8797</link>
		<dc:creator>Lisa Stephens</dc:creator>
		<pubDate>Fri, 08 May 2009 20:35:12 +0000</pubDate>
		<guid isPermaLink="false">http://blog.hanifinloyalty.com/?p=855#comment-8797</guid>
		<description>Well Bill, must be nice weather today in sunny Florida... 

hmmm... sounds like a potential case study gone wrong to me, as one of the female persuasion looking to cast doubt upon a business climate of economic doom (in the World Series of life, this is the Minors) so, I&#039;ll just go with it, say, peanuts, in the shell... no beer for me, thanks...as for extra innings?  Only if the weather is warm.

Sorry, but my head is reeling from that analogy, I may have to come up with one of my own, to counter the effect... ready?

The Point:  Social Media in a business environment, does it work for you, if so, which pieces how do they fit together... 

A case study, by Lisa Stephens, as represented through education:

the players: 

Facebook, your youthful connections by choice or by family tie; where you&#039;ll find your networked past, be it public or private (is it top-notch?);

Twitter, role models; as a student, follow those to emulate, as an educator, be the example;

LinkedIn, textbooks; an informational resource;

website/blog, is you within the system; student, teacher, parent, administrator... the human element;

email, technology; a computer resource of some or many kinds; laptop, desktop, cell phone (with consideration for accessibility, incoming, outgoing)... is technology deemed of value within the family, within the classroom;

phone/in-person, the learning style; best use would be through understanding of all communicatory elements per individual, where communication is key to development or to learning ability;

clients/customers, are your professional goals; where do you see application of your educational achievements?

For the purposes of this study, the pieces should be evaluated per individual goal... with the key piece to this puzzle being, activity... baseball, hot dogs, apple pie, Mom.

Happy weekend!</description>
		<content:encoded><![CDATA[<p>Well Bill, must be nice weather today in sunny Florida&#8230; </p>
<p>hmmm&#8230; sounds like a potential case study gone wrong to me, as one of the female persuasion looking to cast doubt upon a business climate of economic doom (in the World Series of life, this is the Minors) so, I&#8217;ll just go with it, say, peanuts, in the shell&#8230; no beer for me, thanks&#8230;as for extra innings?  Only if the weather is warm.</p>
<p>Sorry, but my head is reeling from that analogy, I may have to come up with one of my own, to counter the effect&#8230; ready?</p>
<p>The Point:  Social Media in a business environment, does it work for you, if so, which pieces how do they fit together&#8230; </p>
<p>A case study, by Lisa Stephens, as represented through education:</p>
<p>the players: </p>
<p>Facebook, your youthful connections by choice or by family tie; where you&#8217;ll find your networked past, be it public or private (is it top-notch?);</p>
<p>Twitter, role models; as a student, follow those to emulate, as an educator, be the example;</p>
<p>LinkedIn, textbooks; an informational resource;</p>
<p>website/blog, is you within the system; student, teacher, parent, administrator&#8230; the human element;</p>
<p>email, technology; a computer resource of some or many kinds; laptop, desktop, cell phone (with consideration for accessibility, incoming, outgoing)&#8230; is technology deemed of value within the family, within the classroom;</p>
<p>phone/in-person, the learning style; best use would be through understanding of all communicatory elements per individual, where communication is key to development or to learning ability;</p>
<p>clients/customers, are your professional goals; where do you see application of your educational achievements?</p>
<p>For the purposes of this study, the pieces should be evaluated per individual goal&#8230; with the key piece to this puzzle being, activity&#8230; baseball, hot dogs, apple pie, Mom.</p>
<p>Happy weekend!</p>
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		<title>By: Brian A. Kryzanski</title>
		<link>http://blog.hanifinloyalty.com/2009/05/08/a-major-league-approach-to-social-media-strategy.html/comment-page-1#comment-8796</link>
		<dc:creator>Brian A. Kryzanski</dc:creator>
		<pubDate>Fri, 08 May 2009 18:37:08 +0000</pubDate>
		<guid isPermaLink="false">http://blog.hanifinloyalty.com/?p=855#comment-8796</guid>
		<description>Umpires: Makes sure the game is played by the rules-these would be the moderators</description>
		<content:encoded><![CDATA[<p>Umpires: Makes sure the game is played by the rules-these would be the moderators</p>
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		<title>By: Andrew Kinnear</title>
		<link>http://blog.hanifinloyalty.com/2009/05/08/a-major-league-approach-to-social-media-strategy.html/comment-page-1#comment-8795</link>
		<dc:creator>Andrew Kinnear</dc:creator>
		<pubDate>Fri, 08 May 2009 17:20:51 +0000</pubDate>
		<guid isPermaLink="false">http://blog.hanifinloyalty.com/?p=855#comment-8795</guid>
		<description>Bill,

I love the concept (even though I&#039;m not a big sports fan) How about these?

Hot Dog Vendors: These are the people or companies that develop apps and microsites based on an existing platform, to help you have more fun while you do something.  Twitter has a million of them, and so does Facebook.  They wouldn&#039;t exist without the platform, but without the hot dogs, the game wouldn&#039;t be as much fun.

ESPN, Sportsnet, TSN, etc:  These are like RSS feeds, and they tell you more of the highlights, let you skim over the boring parts, and give you a chance to re-live something if you missed it in the stream... Since we as marketers can be reading everything in real time, we need things like RSS and Alerts to make sure we don&#039;t miss anything...

Cheers!</description>
		<content:encoded><![CDATA[<p>Bill,</p>
<p>I love the concept (even though I&#8217;m not a big sports fan) How about these?</p>
<p>Hot Dog Vendors: These are the people or companies that develop apps and microsites based on an existing platform, to help you have more fun while you do something.  Twitter has a million of them, and so does Facebook.  They wouldn&#8217;t exist without the platform, but without the hot dogs, the game wouldn&#8217;t be as much fun.</p>
<p>ESPN, Sportsnet, TSN, etc:  These are like RSS feeds, and they tell you more of the highlights, let you skim over the boring parts, and give you a chance to re-live something if you missed it in the stream&#8230; Since we as marketers can be reading everything in real time, we need things like RSS and Alerts to make sure we don&#8217;t miss anything&#8230;</p>
<p>Cheers!</p>
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