Mother’s Day wishes go Viral
filed in Communications, Social Media, Viral Marketing on May.10, 2009
There have been a number of viral marketing campaigns that have created a vortex of attention online and, today being Mother’s Day, I have to add MomsRising to the list.
I innocently clicked through an invitation to celebrate Mother’s Day in a unique way and was surprised at what I found. The link landed me on the “Mother of the Year” video which I easily customized and sent to several of my favorite “Moms”. It was easy, funny, and I got positive feedback from several of the recipients.
At last look on the MomsRising web site, there have been over 7 million views of the video, making it officially a viral marketing success.
What’s behind the organization? According to the web site, “MomsRising is working to bring together millions of people who share a common concern about the need to build a more family-friendly America. Started in May of 2006, MomsRising has gained over 150,000 citizen members and is rapidly growing”.
This is a great example of a group that knows what its about and consciously crafted a campaign that was compelling enough to drive engagement and subtle in its effort to raise awareness for its mission.
I can’t vouch in more detail for their intentions, but raising awareness for the importance of Motherhood can’t be all bad. They’re on Twitter and can be followed @MomsRising.
I’m headed to the Word of Mouth Marketing Association event in South Beach this week and can’t wait to get more feedback on this, the latest, of viral marketing campaigns to solidly hit the bulls-eye.
Let me know what you think of this effort and send me suggestions for your favorite viral campaign from the past year.
Happy Mother’s Day!
May 11th, 2009 on 10:18 am
Gosh — I”m one of your favorite moms? That’s so sweet. Thanks for the video.
May 12th, 2009 on 9:53 am
I take my role as ‘mother’ seriously enough to say that I personally think it would be of greater value to bring awareness to the importance of avoiding motherhood for as long as need be. It’s not about ‘motherhood’ which in our society tends to be the value the child brings to a woman or to extended family members, which sometimes, but not always includes the ‘couple’ in question…
the value of a child is God-given…
… the value of a child is established within the presence, or existence of that small ‘person’ (in our case)…
… and as for myself, the value of my children is experienced through the knowledge that my presence on this Earth is evaluated and ‘appears’ in three places at once … I am responsible for myself…
… I am responsible for two human beings beyond myself, until they are responsible enough on their own, with the goal being, allowance to learn through attempt (and to raise the bar, by example); with the goal being guidance from a distance (and to learn, understand, and revel in their individual strengths); with the essential element of protection beyond reason (‘you have absolutely nothing to fear from anything as long as you have me’)…
so …
these essentials should serve to help them grow and mature at a rapid pace forevermore …
Beyond that, I am responsible for myself, and available to them should they need me for any purpose for all of eternity thereafter.
In my opinion, motherhood, is like all other ‘jobs’ … professionalism is key, and unfortunately in our society, almost non-existent. That’s not to say there aren’t good mothers, but mostly, mothers are not what their children most need, so acting as an advocate, always, is critical.
My son asked me on mother’s day why it is that we celebrate the day; amongst the giggling created by the question, the answer evolved, it’s to celebrate yours and your sister’s existence on this Earth.
Praise God, I couldn’t have asked for two better people.
A hot topic to be sure.