Zions Cash Rewards – New Case Study
filed in Banking & Cards, Case Study, Loyalty Models on Jun.23, 2009
One of the challenges in the Loyalty Marketing business is that few organizations share tangible results.
I still am occasionally asked the question “Does Loyalty Work?” and wish I could point to more specific evidence in public forum as an answer. Telling people that you are restricted from disclosure due to confidentiality agreements meets ethical standards, but is frustrating. And, the information shared at conferences is typically sanitized in case competitors are listening.
The dearth of proprietary data shared by program sponsors makes continuous improvement in our sector a bit problematic. That’s why Hanifin Loyalty is fortunate to be able to share the results of Zion Bank’s merchant funded rewards program launched in 2005 in a new case study published on our web site.
Merchant Funded Rewards models represent the innovation of choice among today’s card rewards programs in North America. It’s not a big surprise as “Pay for Performance” affords benefits to participating merchants, card issuers, and cardholders alike.
At the same time, merchant funded programs have proliferated so quickly, almost exclusively centering on online shopping, that banks are challenged to differentiate their offers.
Zions Cash Rewards is unique in that it centers its value proposition on an extensive brick and mortar network of everyday spend merchants which brings high relevancy and interest to the bank’s cardholders.
Documenting this case study would not have been possible without Cynthia Smith, SVP & Director, Bank Card Products and Services Zions Bancorporation and Kelly Passey, EVP, Access Development. Thanks to them both and to their organizations for supporting this effort.
I hope you will download and enjoy this detailed Case Study which shares results of the collaboration between Zions Bank and Access Development to achieve success.
July 3rd, 2009 on 11:44 am
Bill,
I appreciate your insights and I completely agree that loyalty marketers need a new direction – one that is more relevant to today’s consumers. At Infinity Network we have developed a merchant funded model coupled with proprietary technology that enables our program to be used online AND in-store at a lower cost to clients. It’s always a good thing when you can provide more value at lower cost!
Keep up the good work!
July 9th, 2009 on 1:11 pm
[...] Metrics, Thought Leadership on Jul.09, 2009 I mentioned in the recently published case study of Zions Cash Rewards that one of the toughest aspects of the loyalty business is the dearth of publicly shared [...]
July 31st, 2009 on 5:41 pm
The largest, most collaborative school fundraiser in U.S. history!
Would you review a ground breaking rewards program for schools? No promotion is requested. We would only seek your advice.
Our complimentary Million Dollar Vacations, Film Premiere Parties for 25, VIP celebrations for 50 guests, Your Day of Rewards, Volunteer Rewards Cards for top volunteers and unlimited $25 tickets to win our New Years Eve $100 million Dollar Prize Give Away will work with any school fundraiser this fall. 100% of all funds are retained by schools and we can add all the deliverables of the Zions Cash Rewards card you recently profiled for top volunteers only.
Our principals have over 30 years of credit card loyalty experience. Can we have your permission to email you our 2 page invitation to everyone? What would you say if we claimed America’s most rewarding card and the largest, most collaborative school fundraiser in U.S. history.
April 17th, 2011 on 2:51 pm
Loyalty and clubs cards are now easier to carry on smart phones…
Consumers love their loyalty cards and it is now easier for you to ensure they have your store card with them at all times Loyalty programs really do work If your store or business is not using a loyalty program you are missing out on big profits. Here…