http://blog.hanifinloyalty.com/2009/07/09/the-cmo-council-invites-you-to-be-a-loyalty-leader.html Unbiased insights on Customer Strategy & Loyalty Marketing Sat, 17 Sep 2011 22:11:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://blog.hanifinloyalty.com/2009/07/09/the-cmo-council-invites-you-to-be-a-loyalty-leader.html/comment-page-1#comment-8967 Silvia Thu, 16 Jul 2009 13:49:06 +0000 http://blog.hanifinloyalty.com/?p=1327#comment-8967 Great survey! Can't wait for the study to come out. Great survey! Can’t wait for the study to come out.

]]> http://blog.hanifinloyalty.com/2009/07/09/the-cmo-council-invites-you-to-be-a-loyalty-leader.html/comment-page-1#comment-8966 Fitness Blogger » Blog Archive » The CMO Council invites you to be a Loyalty Leader | Loyalty Truth … Wed, 15 Jul 2009 13:51:08 +0000 http://blog.hanifinloyalty.com/?p=1327#comment-8966 [...] BillHanifin wrote an interesting post today onThe CMO Council invites you to be a Loyalty Leader | Loyalty Truth <b>…</b>Here’s a quick excerpt [...] [...] BillHanifin wrote an interesting post today onThe CMO Council invites you to be a Loyalty Leader | Loyalty Truth <b>…</b>Here’s a quick excerpt [...]

]]> http://blog.hanifinloyalty.com/2009/07/09/the-cmo-council-invites-you-to-be-a-loyalty-leader.html/comment-page-1#comment-8959 Lisa Stephens Thu, 09 Jul 2009 18:11:41 +0000 http://blog.hanifinloyalty.com/?p=1327#comment-8959 Took your consumer survey, FYI. I fell into your description from early responses, that supermarket and airline programs are what I most use... discounts and savings programs (I'd describe these as 'competitive capture' rather than loyalty; they differ from supermarket loyalty, since you're going after disposable income, rather than necessity); these are more than just a key benefit, but, as for myself, only used when necessary, since I don't buy on impulse typically. As for tossing a program over a customer service mishap or product quality issue, I, personally, would never give up a program for any reason. You just never know when you could use it, why lose it over a negative experience. I can see why ditching the system would be a customary response, however. Americans tend to attempt to portray themselves as knowledgeable consumers, when in fact, they are fed up. Took your consumer survey, FYI. I fell into your description from early responses, that supermarket and airline programs are what I most use… discounts and savings programs (I’d describe these as ‘competitive capture’ rather than loyalty; they differ from supermarket loyalty, since you’re going after disposable income, rather than necessity); these are more than just a key benefit, but, as for myself, only used when necessary, since I don’t buy on impulse typically. As for tossing a program over a customer service mishap or product quality issue, I, personally, would never give up a program for any reason. You just never know when you could use it, why lose it over a negative experience. I can see why ditching the system would be a customary response, however. Americans tend to attempt to portray themselves as knowledgeable consumers, when in fact, they are fed up.

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