Growing up in Cleveland, Ohio, I got used to my home town being the butt of nightly jokes on national television. “On a clear day in Cleveland…you can see absolutely Nothing!” was a popular refrain from Johnny Carson. The “Mistake on the Lake”, the flaming Cuyahoga Rive...
Read More →Visitors to England usually have an easy to predict list of “must see” destinations during their stay. After coping with the adjustment to a different time zone, most are off to see Buckingham Palace, Big Ben, and the London Eye. With cultural needs somewhat satisfied, a bevy of High Str...
Read More →I’ve always admired great writers and Rick Ferguson, the Editorial Director of COLLOQUY, is on my list of the best. I had the opportunity to co-author an article for COLLOUQY with Rick on the changing nature of card rewards programs in this challenging economic environment. If you would like t...
Read More →How many people still get excited about getting mail delivered to their home? I remember waiting for the mailman to pull up to the mailbox as a kid and running to see what came. Was there something for Me? A new flyer from my favorite store? A card from Grandma? It is something that stays with you a...
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I had two hours to kill in Chicago O’Hare and needed something to drink. Just as I was teetering towards the familiar Starbucks installation, I spotted an inviting alternative across the concourse – Argo Tea. I’d never seen this chain before but was attracted by the Asian-tea-fusio...
Read More →One mantra of Loyalty Marketing practitioners is that discounting is not a sustainable strategy. While it does create temporary impact to boost sales and adjust inventory levels, it is not a differentiating tactic and does not serve as the foundation for creation of competitive advantage through a s...
Read More →Loyalty Marketing has had its most notable successes in high frequency transaction environments. Think airlines, credit cards, gaming, hotels, and retail. Where the sales cycles are extended or the opportunity for transactions less frequent, there have been fewer examples of success. Think insurance...
Read More →Earlier this year, I blogged on Loyalty Truth about the Ford Fiesta Movement. As you may recall, the Ford motor company gave new Fiesta automobiles to 100 social media-savvy drivers for six months—hoping they would post videos and blog about the Fiesta, to build some buzz around the car’s early-...
Read More →Data driven marketing programs which unite tangible rewards and special benefits are meant to change behavior. And the outcome of the behavior change should render a business benefit for the company sponsoring the program and create feelings of affinity and goodwill from the people whose behavior ch...
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I was dining with my wife at Carrabba’s recently and she asked me the BIG question, though it’s probably not one that you have in mind: “So, do a lot of businesses still do this loyalty stuff“? I had just written a post about new execution formats that Loyalty Marketing pro...
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