Comments on: Loyalty 201 – Enter Through the Narrow Gate http://blog.hanifinloyalty.com/2009/08/15/loyalty-201-enter-through-the-narrow-gate.html Unbiased insights on Customer Strategy & Loyalty Marketing Sat, 17 Sep 2011 22:11:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: SAFEWAY Healthy Measures program | Loyalty Truth Blog http://blog.hanifinloyalty.com/2009/08/15/loyalty-201-enter-through-the-narrow-gate.html/comment-page-1#comment-9033 SAFEWAY Healthy Measures program | Loyalty Truth Blog Tue, 18 Aug 2009 12:57:32 +0000 http://blog.hanifinloyalty.com/?p=1532#comment-9033 [...] our health care needs as a nation on a better basis. The program also lends insight into how the core elements of Loyalty 201 can be applied in the health care industry, breaking away some of the old [...] [...] our health care needs as a nation on a better basis. The program also lends insight into how the core elements of Loyalty 201 can be applied in the health care industry, breaking away some of the old [...]

]]> By: Michael Greenberg http://blog.hanifinloyalty.com/2009/08/15/loyalty-201-enter-through-the-narrow-gate.html/comment-page-1#comment-9030 Michael Greenberg Mon, 17 Aug 2009 18:05:45 +0000 http://blog.hanifinloyalty.com/?p=1532#comment-9030 Bill, You're right on, as usual. Many still confuse points programs with loyalty - which is unlikely to go away any time soon. While financial incentives will motivate some customers, other will respond to recognition, community, solid operations, or one of many other factors. Moving the dialog to the customer experience is an important first step in a more mature loyalty effort. Michael Bill,
You’re right on, as usual. Many still confuse points programs with loyalty – which is unlikely to go away any time soon. While financial incentives will motivate some customers, other will respond to recognition, community, solid operations, or one of many other factors. Moving the dialog to the customer experience is an important first step in a more mature loyalty effort.
Michael

]]> By: Loyalty 201 - Enter Through the Narrow Gate | Loyalty Truth Blog | RewardInn.Com http://blog.hanifinloyalty.com/2009/08/15/loyalty-201-enter-through-the-narrow-gate.html/comment-page-1#comment-9028 Loyalty 201 - Enter Through the Narrow Gate | Loyalty Truth Blog | RewardInn.Com Sun, 16 Aug 2009 01:03:37 +0000 http://blog.hanifinloyalty.com/?p=1532#comment-9028 [...] Original post:  Loyalty 201 - Enter Through the Narrow Gate | Loyalty Truth Blog [...] [...] Original post:  Loyalty 201 – Enter Through the Narrow Gate | Loyalty Truth Blog [...]

]]> By: Lisa Stephens http://blog.hanifinloyalty.com/2009/08/15/loyalty-201-enter-through-the-narrow-gate.html/comment-page-1#comment-9027 Lisa Stephens Sat, 15 Aug 2009 19:49:57 +0000 http://blog.hanifinloyalty.com/?p=1532#comment-9027 A "platform for the boisterous to become advocates and the shy to at least voice an opinion" ... this strikes me as a perfect opportunity for social networking and brand loyalty to meet. It's my opinion that, as a marketer, especially in the area of loyalty, your customers are your reason to exist as a business; this would create the business philosophy, and thus a developed market niche. I believe there's a reason one chooses a lifestyle through business development, and that the reason always has strong meaning for the individual owner. Once one has reached a point of understanding with that reason, one's niche should be evaluated regularly, so that the evolution of that business is in keeping with the progress or growth of that segment of the population. Social media, provides venue for a business to view and re-view business niche, not as a means of 'asking' for feedback, but as a connection to understanding through watching, hearing, keeping up with, the population of the business niche, and then for that population, and anyone else within the reach of the particular media venue, with interest in one's brand identification, to read the value a business through brand awareness, and social behaviors. Loyalty, is created through understanding, both objectively and subjectively, and can be accessed and delivered through social technology. Rather than spending money and time on research of a market through panel discussion, understanding of a market could be generated through first-hand awareness. It seems to me that Loyalty, Rewards, Promotional activities to market business attractively in the realm of "savings" to a community or following, would be better attributed to a business with the mentality required to speak from experience through "conservative" financial behavior. This would also allow a business to better qualify cash savings, since greater amounts of cash would be available for investment to benefit of their community. A better fit for some of that extraneous cash outlay, might be to offer employees a good lesson in word formula, towards a better understanding of just what it means to be loyal. Thanks for another great post, and providing me an opportunity to comment abundantly. Have a great Saturday, Bill! A “platform for the boisterous to become advocates and the shy to at least voice an opinion” … this strikes me as a perfect opportunity for social networking and brand loyalty to meet. It’s my opinion that, as a marketer, especially in the area of loyalty, your customers are your reason to exist as a business; this would create the business philosophy, and thus a developed market niche. I believe there’s a reason one chooses a lifestyle through business development, and that the reason always has strong meaning for the individual owner. Once one has reached a point of understanding with that reason, one’s niche should be evaluated regularly, so that the evolution of that business is in keeping with the progress or growth of that segment of the population. Social media, provides venue for a business to view and re-view business niche, not as a means of ‘asking’ for feedback, but as a connection to understanding through watching, hearing, keeping up with, the population of the business niche, and then for that population, and anyone else within the reach of the particular media venue, with interest in one’s brand identification, to read the value a business through brand awareness, and social behaviors.

Loyalty, is created through understanding, both objectively and subjectively, and can be accessed and delivered through social technology.

Rather than spending money and time on research of a market through panel discussion, understanding of a market could be generated through first-hand awareness. It seems to me that Loyalty, Rewards, Promotional activities to market business attractively in the realm of “savings” to a community or following, would be better attributed to a business with the mentality required to speak from experience through “conservative” financial behavior. This would also allow a business to better qualify cash savings, since greater amounts of cash would be available for investment to benefit of their community.

A better fit for some of that extraneous cash outlay, might be to offer employees a good lesson in word formula, towards a better understanding of just what it means to be loyal.

Thanks for another great post, and providing me an opportunity to comment abundantly.

Have a great Saturday, Bill!

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