I love to connect the dots. And, for all that is wrong with business air travel, there is also something right about it. In an always connected world, it is great to have a respite from everything digital. My personal hope is that the offer of internet access during commercial air travel fail...
Read More →If you’re like me and work on the creative side of the business, you’d like to believe that good communications and a healthy social dialog are the keys to building relationships and ensuring customer loyalty. But the fact is, your company is often only as good as the people you have on the fron...
Read More →Citibank launched its ThankYou! Network in 2004 and in doing so, staked out ground as the first top-tier bank to embark on a rewards program that went beyond credit card and included multiple retail bank products like checking accounts and consumer loans. Credit to the first bank to launch a Relat...
Read More →
The beauty of business travel has to be the opportunity to see life through a different lens. At least I am claiming this as a benefit as there has to be an offset to long airport security lines, expensive food, and uncomfortable airline seats that compose the rest of the experience! When we remain ...
Read More →Two forces are at work in the financial services industry today that place banker marketers at an interesting crossroads. The first phenomena is a new wave of regulatory pressure on banks and credit card issuers specifically targeted at credit cards. This has occured as a reaction to the toug...
Read More →(Another reason your company needs a social media presence.) Microsoft sucks. So does The Home Depot. Ditto Dell, Target and Dominos. And while it may not surprise you to hear that Wal-Mart sucks, you may not have heard that beloved brands like Apple, Ikea and Starbucks suck as well. The fact is t...
Read More →
Now and then, it’s good to know you’re ahead of the game. A few months ago, I had written about CVS ExtraCare and, along with an overview of their program, made note that I had measured one receipt in excess of 36″. If receipts were as much fun to catch as Tarpon and Bonefish, this...
Read More →
