Fred Reichheld may have asked the Ultimate Question, but few seem to have “just one answer” to the question. Napoleon Hill was quoted as saying that ”Lack of loyalty is one of the major causes of failure in every walk of life.” I tend to agree. In business and in life, if y...
Read More →When people are asked about their greatest fears, you might be surprised by the results. In recent polls, I have seen public speaking rank ahead of getting cancer and being stricken by terrorist attacks! Apparently in Canada, the list would be different still. A recent article in the Toronto Globe &...
Read More →Sam Walton’s vision of creating a retail giant that would stock shelves with every day low priced items and crush the competition is still standing tall, even in a tough economy. They have managed to wipe out nearly all the competition and are looking to take out what’s left via Project Impact. ...
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In the middle of bustling multi-cultural Miami, Coral Gables is an oasis of sleek affluence framed by Spanish and Mediterranean architecture. The rhythm of the city at lunch is to skip franchise restaurants and instead seek out one of the many independent stops for a meal or just coffee. Last week, ...
Read More →Even though I come from the creative side of the business, I’m a big fan of customer data. There’s no better way to build a relationship than using data to personalize communications according to a customer’s past buying habits. Amazon, of course, does a great job of this. So does iTunes. But...
Read More →I am often asked where to go to learn more about Loyalty Marketing. Until Mark Johnson and his crew launched Loyalty 360, it was difficult to provide a useful answer. There are occasional tracks presented at the annual DMA event and Colloquy continues to deliver its Loyalty Marketing Workshop in c...
Read More →The end, when it came, was sudden. Just when it looked like the Saturn car company had been rescued by the Penske Group, the deal fell through and now, despite a loyal customer following, Saturn is no more. As faithful Loyalty Truth readers know, I have blogged about Saturn in the past, notin...
Read More →Data security, taxes & privacy concerns: Grown up Challenges for a Maturing Industry A few thoughts on challenges for an industry entering adulthood. Loyalty Marketing has its own two-edged sword to contend with. The collection of customer data is essential to delivering offers and promot...
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