Comments on: Saturn and the Death of a Brand http://blog.hanifinloyalty.com/2009/10/08/saturn-and-the-death-of-a-brand.html Unbiased insights on Customer Strategy & Loyalty Marketing Sat, 17 Sep 2011 22:11:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: John McGrath http://blog.hanifinloyalty.com/2009/10/08/saturn-and-the-death-of-a-brand.html/comment-page-1#comment-9089 John McGrath Sun, 11 Oct 2009 08:49:05 +0000 http://blog.hanifinloyalty.com/?p=1827#comment-9089 Someone should do a retelling of the Cain and Able story featuring GM and Saturn. East of Eden worked. Someone should do a retelling of the Cain and Able story featuring GM and Saturn. East of Eden worked.

]]> By: Lisa Stephens http://blog.hanifinloyalty.com/2009/10/08/saturn-and-the-death-of-a-brand.html/comment-page-1#comment-9087 Lisa Stephens Thu, 08 Oct 2009 20:00:20 +0000 http://blog.hanifinloyalty.com/?p=1827#comment-9087 It seems the only real difference, was provided as an anti-negotiation approach to sales. I'm curious why this company didn't fly, since everyone knows, car-buying, is the epitome of slimy sales opportunity, and truly not an experience one craves, typically. The philosophy wasn't regarded as worthwhile, perhaps due to gender bias? Drive a Saturn, and everyone knows your negotiation skills are lacking? I seem to recall Saturn's original TV spots as being directed to women. Perhaps women aren't the primary 'car buyers' in America. It's something to contemplate. It could also be, that there are just too many brands, and Saturn wasn't sought-after, as its desirability-factor was lacking... not cheap enough to attract attention from the lowest economic population of vehicle-owners; not classy enough to attract a man; not slick enough to attract female attention; therefore, expensive against its competitive edge. By the way, whatever happened to the Yugo? This is my hope: people will take to walking; live where you work, work where you live; drive less, saving time, frustration, money, health, air quality ... cars are so last century. It seems the only real difference, was provided as an anti-negotiation approach to sales. I’m curious why this company didn’t fly, since everyone knows, car-buying, is the epitome of slimy sales opportunity, and truly not an experience one craves, typically. The philosophy wasn’t regarded as worthwhile, perhaps due to gender bias? Drive a Saturn, and everyone knows your negotiation skills are lacking? I seem to recall Saturn’s original TV spots as being directed to women. Perhaps women aren’t the primary ‘car buyers’ in America. It’s something to contemplate. It could also be, that there are just too many brands, and Saturn wasn’t sought-after, as its desirability-factor was lacking… not cheap enough to attract attention from the lowest economic population of vehicle-owners; not classy enough to attract a man; not slick enough to attract female attention; therefore, expensive against its competitive edge.

By the way, whatever happened to the Yugo?

This is my hope: people will take to walking; live where you work, work where you live; drive less, saving time, frustration, money, health, air quality … cars are so last century.

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