Black Cats, Black Magic, and Black Friday … sounds like a threesome to avoid. But untold millions will be lining up the day after Thanksgiving in the wee hours of the morning with steely-eyed focus and adrenaline pumping – all with the almighty bargain in mind. Maybe it’s a gender ...
Read More →Almost 10 years ago, I wrote an opinion piece for COLLOQUY questioning whether Frequent Flyer miles were still the most valuable currency in the Loyalty Marketing landscape. The premise was that the weakening value of the FF mile might open the door for a better offer to capture the loyalty imagin...
Read More →Atlantic City, the famed gambling Mecca about an hour down the coast from me, is on a nasty losing streak. A recent story in the NY Times quoted a top gambling executive as saying “the city is in a death spiral.” Few disagreed. It seems that after a rough couple of years, 2009 is looking even wo...
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At times, Marketers can be real Bozos…….or is it BOGOS? Striving for creativity can unleash the best and worst in marketers and while I’m not afraid to make mistakes, I try to avoid outsmarting myself as much as possible. Folks working in the marketing space will agree that we have...
Read More →I recently shared a story in the Toronto Globe & Mail about how Canadian parents would rather talk with their children about sex, drugs or alcohol than money. Sometimes when I talk with stakeholders responsible for loyalty program operations, I get the feeling that the question draining their co...
Read More →It’s probably no surprise that the great brands are able to combine excellent products with a superior level of customer service. After all, it’s this magic combination that makes them great brands in the first place. Go to an Apple store to purchase their (in my opinion) superior products, and ...
Read More →In the beginning, there was Air Miles. Actually, according to history, it was three men in a room that started Air Miles. According to Air Miles corporate history, Keith Mills wasn’t one of those three guys, but somehow later it was Sir Keith Mills that sowed the seeds of the Air Miles brand a...
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