Comments on: Air Miles & Aeroplan Create Loyalty Oligopoly

By: Cameron Rogers

Cameron Rogers — Wed, 18 Nov 2009 09:57:52 +0000

I really like your blog posts since I’m interested in the business side of loyalty programs and making the most of them. Here is an account of how I’ve actually made money on air miles in Canada while getting a tax receipt. http://www.ehow.com/how_5658961_earn-air-miles-rewards-fast.html Hope it helps others.

By: Bill Hanifin

Bill Hanifin — Sat, 14 Nov 2009 20:05:51 +0000

Thanks for the comments and clarifications. I did get a direct confirmation from @DonPeppers that Peppers & Rogers was taken private about one year ago.

That fact makes the acquisition even more interesting. Aeroplan may have built out their back-room capabilities but I now wonder how much front end strategic planning IP they have to offer.

Maybe it’s not the last group they plan to acquire. Time will tell.

@billhanifin

By: Andrew Kinnear

Andrew Kinnear — Fri, 13 Nov 2009 19:35:34 +0000

Bill,
Wow! Craziness, eh? The coalition space is heating up even more. I thought Aeroplan used/uses Maritz for fulfillment, so do you think this means a possible switch? (Since Maritz and Carlson do basically the same things…)

Also- just to clarify for readers, LoyaltyOne is the sub of Alliance Data Systems (ADS) in the US, and Air Miles Reward Program (in Canada) is a brand/scheme/program/currency provider ‘operated’ by LoyaltyOne under license. LoyaltyOne also owns (as you mentioned) Colloquy, as well as Epsilon and others.

I wonder what this will mean for partners like the banks? Carlson works with Scotia I think, operating their Rewards programs and what not– you think they’ll try to mess with that?

By: Jill McBride

Jill McBride — Fri, 13 Nov 2009 19:29:09 +0000

Hi Bill — To clarify, AIR MILES and COLLOQUY are LoyaltyOne subsidiaries, not the other way around.
Also, Tim is correct. P&R was not part of the sale.
I posted your article on our JZMcBride page and twittered it. We don’t have nearly as many followers as you do but every little bit helps. Hope all is well

By: Bill Hanifin

Bill Hanifin — Thu, 05 Nov 2009 03:27:43 +0000

Tim, Great catch. If that is true, then Aeroplan has not closed the gap as much as I thought in the consultative area. Advantage remains with the competition in that case. Interesting to watch.

Liked your site….

By: Tweets that mention Air Miles & Aeroplan Create Loyalty Oligopoly | Loyalty Truth Blog -- Topsy.com

Wed, 04 Nov 2009 21:24:05 +0000

[...] This post was mentioned on Twitter by The Dude Dean, Neal Jansons, Bill Hanifin, Bill Hanifin, Paul and others. Paul said: RT @TheDudeDean: Digg: Air Miles & Aeroplan Create Loyalty Oligopoly http://su.pr/23IAcW #Loyalty #Travel #Business [...]

By: Tim

Tim — Wed, 04 Nov 2009 20:39:05 +0000

Hi Bill,

Peppers and Rogers was sold by Carlson Marketing early this year, primarily to the most successful franchise for the practice in Turkey.

So not part of the Aeroplan deal I would think.

By: uberVU - social comments

uberVU - social comments — Wed, 04 Nov 2009 15:05:13 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by billhanifin: Aeroplan launches Loyalty War: http://bit.ly/1m9IWW #Loyalty…