Comments on: Marketers Can Be Real Bozos

By: Who We Serve, Where We Are Headed | Loyalty Truth Blog

Who We Serve, Where We Are Headed | Loyalty Truth Blog — Thu, 24 Mar 2011 14:59:09 +0000

[...] here, we write in the marketer’s lexicon and I think it better to not mix the two. Check out this old post for more explanation on this point. Consumers are far from forgotten by our staff and in the very [...]

By: When Marketers Eat Their Young | Loyalty Truth Blog

When Marketers Eat Their Young | Loyalty Truth Blog — Thu, 13 Jan 2011 14:01:59 +0000

[...] while ago I wrote about how Marketers Can Be Real Bozos, and whether it was a good or bad idea to use our own lingo in the ads we create.What happens when [...]

By: deborah fox

deborah fox — Sun, 07 Mar 2010 18:43:12 +0000

So what is with this supposed company “BOGO Media”, who is advertising on mega sites for advertising sales reps? I can’t find a thing about them on the net, yet they seem to be hiring everywhere!

By: Brian A. Kryzanski

Brian A. Kryzanski — Fri, 20 Nov 2009 15:27:06 +0000

Hey Bill
I think using inside verbiage does more harm than good. It usually created confusion and I think the same would happen in terms of loyalty. Loyalty programs are complicated enough, especially reaching into the empty nester sector. Simple is good.

As far as Lisa’s post, I think stores like Kohl’s are constantly “gifting one” as they are always sending game pieces to peel to get discounts, which is very effective.

By: Bill Hanifin

Bill Hanifin — Thu, 19 Nov 2009 22:19:59 +0000

@TheDudeDean It’s on Sample Road West just after Dixie Hwy.

@lisasepiphany @epiphanydenver You are too funny, but I thought even folks in Colorado used a little “lingo” now and then. Maybe out West, it’s just “slang”??

By: The Dude Dean

The Dude Dean — Thu, 19 Nov 2009 21:36:51 +0000

Where is that sign? I haven’t seen it yet. Pretty funny post. Bogo, CPA and CVP FTW!

By: uberVU - social comments

uberVU - social comments — Thu, 19 Nov 2009 19:41:05 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by billhanifin: What do you think about using mktg lingo in ads? BOGO! http://bit.ly/2Q9suP...

By: Lisa Stephens

Lisa Stephens — Thu, 19 Nov 2009 19:28:31 +0000

Oh, Bill… “our” language? Got a mouse in your pocket?

No, I can safely say, BOGO, is not in my own personal marketing repertoire, but then, neither is the term, “lingo”…

It might then, be a better course of action, to deliver marketing, according to area of expertise. Don’t give them what they ask, give them what you have, and let your actions speak. We are as we do, not as we say, and “Buy one, Get one” is only as good as you get. Do you need more, or do you need “good” … a marketers best approach, is what’s being marketed, when at its best, and when offered up. So, perhaps, since the three companies you mention, are starting to look much the same, a better idea, in order to stand out and offer a loyalty package, would be in gifting “one” after the fact, when least expected. A, “since you bought now, we thought you needed another, to show our appreciation of your interest in our service” … or, “we realize you had a choice, and you chose rightly” campaign.

That would be this marketer’s philosophy. That would be this language of “an economy according to class.”

Let’s hope that the “Help us lower our CPA and we’ll give you more CVP” doesn’t deserve CPR.

Have a nice day!

By: Twitted by billhanifin

Twitted by billhanifin — Thu, 19 Nov 2009 18:14:15 +0000

[...] This post was Twitted by billhanifin [...]

By: Tweets that mention Marketers Can Be Real Bozos | Loyalty Truth Blog -- Topsy.com

Thu, 19 Nov 2009 18:09:52 +0000

[...] This post was mentioned on Twitter by Bill Hanifin, Bill Hanifin. Bill Hanifin said: What do you think about using mktg lingo in ads? BOGO! http://bit.ly/2Q9suP [...]