Comments on: Tiger Woods & Accenture – A Celebrity Endorsement Gone Bad

By: http://www.tekbuz.com/feed

http://www.tekbuz.com/feed — Sat, 20 Mar 2010 22:28:31 +0000

Tekbuz.com…

By: Tim McGraw Strums Loyalty for My Outback Rewards | Loyalty Truth Blog

Tim McGraw Strums Loyalty for My Outback Rewards | Loyalty Truth Blog — Fri, 29 Jan 2010 14:30:34 +0000

[...] more, as we recently saw with golfing legend you-know-who, there’s the potential downside of aligning your company with a celebrity whose reputation [...]

By: Nick Peters

Nick Peters — Tue, 22 Dec 2009 15:54:59 +0000

Harvardbiz.org, as picked up by Bloomberg, had a very interesting and thought-provoking article on the risk vs. value of celebrity endorsements: http://bit.ly/6kzMMy

The P&G example of Mr. Clean that they cited is a very compelling notion. There’s no such thing as a skeleton in a closet any more when you are a high profile celeb, and brands better recognize that straight up.

Is it worth it any more when every cellphone is a camera and every tale out of school is a potential blog item? Are brands really prepared for the day when their celeb endorser goes belly up?

My blog continues that discussion: http://www.commcoreconsulting.com/blog/

Nick Peters, CommCore Consulting Group, Washington DC

By: SB

SB — Fri, 11 Dec 2009 15:54:21 +0000

No they haven’t pulled the plug, hit refresh and you’ll see them. There is three different images on the home page, and one of them is of tiger.

By: Twitted by erik_a_w

Twitted by erik_a_w — Fri, 11 Dec 2009 10:45:19 +0000

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By: Tom Rapsas

Tom Rapsas — Thu, 10 Dec 2009 17:55:22 +0000

I just went to the Accenture Web site, and it appears it has happened. As of today, they’ve pulled the plug on Tiger. He is nowhere to be seen on their home page. A late move, but a smart one, none the less.

By: Tweets that mention Tiger Woods & Accenture - A Celebrity Endorsement Gone Bad | Loyalty Truth Blog -- Topsy.com

Wed, 09 Dec 2009 17:13:00 +0000

[...] This post was mentioned on Twitter by Bill Hanifin and Bill Hanifin, Tom Rapsas. Tom Rapsas said: Tiger Woods & Accenture – A Celebrity Endorsement Gone Bad | Loyalty Truth Blog http://bit.ly/7jH4ES [...]

By: Cindy Kim

Cindy Kim — Wed, 09 Dec 2009 05:18:26 +0000

While Accenture’s brand is centered around Tiger…it’s not around his personal life but his performance as an athlete. But brands must take a lesson in building a brand around one thing or person…it’s putting all your eggs in one basket. It’s risky and I think Accenture has learned its lesson. It’s also a lesson for these high profile celebrities who make millions off of these sponsors…what you do in your personal life has great impact on your brand and image. There is no separation of personal versus business brand. Well said.

Cindy Kim
The Marketing Journalist: http://cindykimblog.wordpress.com
Twitter: http://twitter.com/CindyKimPR

By: Twitted by billhanifin

Twitted by billhanifin — Wed, 09 Dec 2009 05:10:15 +0000

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