I need to do some consumer research. Do minor consumer revolts against good sense constitute a leading indicator of good times returning, or confirm that the economy is still struggling with frustration leading people to make irrational choices? Whatever the answer, it seems a minor groundswell is t...
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A celebrity endorsement—for a loyalty program? The pros and cons of using a celebrity spokesperson in advertising have been long established. The pros? A celebrity draws attention The cons? A celebrity draws attention—away from your product or service What’s more, as we recently saw with gol...
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I’ve been in way too many meetings lately where I have been asked the question “Is Social Media just a fad that will soon blow away?” Fortunately, I’m well schooled in responding to skeptics since, for the past dozen years, I’ve been answering the classic question in my...
Read More →In case you’ve been going to sleep early these days and you’ve been missing all the buzz on both Facebook and Twitter about what’s going on in the late night TV world, NBC “Promoted” Conan O’Brien to the big chair of late night, The Tonight Show. But for some...
Read More →In the midst of holiday preparations, you might have missed the Cards and Loyalty Payment Conference held in New York on December 2. I was able to attend in my capacity as North American Contributing Editor of the Wise Marketer and filed this report with the WiseMarketer. Source Media’s sec...
Read More →Over the recent holidays, my friend Bill Hanifin pointed out a post written by the person arguably at the forefront of the whole social media movement, Chris Brogan. In the post, Brogan said, “People are slowing down to turn their thoughts to family and to their own development, and to what worked...
Read More →I read some really great year end posts during the week leading up to New Year’s Day. Amidst the “Top 10/50/100″ lists, there were thoughtful, humorous, and motivational takes on how to evaluate 2009 and approach 2010 with energy and enthusiasm. One or two that caused me to take my...
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