Comments on: Tasti D-Lite Gets Social with Loyalty http://blog.hanifinloyalty.com/2010/01/22/tasti-d-lite-gets-social-with-loyalty.html Unbiased insights on Customer Strategy & Loyalty Marketing Sat, 17 Sep 2011 22:11:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: SNAP Enables Loyalty Programs to Get Social | Loyalty Truth Blog http://blog.hanifinloyalty.com/2010/01/22/tasti-d-lite-gets-social-with-loyalty.html/comment-page-1#comment-18522 SNAP Enables Loyalty Programs to Get Social | Loyalty Truth Blog Wed, 09 Feb 2011 16:09:59 +0000 http://blog.hanifinloyalty.com/?p=2154#comment-18522 [...] Loyalty” using passive social network check-in was pioneered by Tasti D-Lite and Loyalty Truth applauded its launch about this time last year. The work done between Tasti [...] [...] Loyalty” using passive social network check-in was pioneered by Tasti D-Lite and Loyalty Truth applauded its launch about this time last year. The work done between Tasti [...]

]]> By: A Day In the Life with Foursquare | Loyalty Truth Blog http://blog.hanifinloyalty.com/2010/01/22/tasti-d-lite-gets-social-with-loyalty.html/comment-page-1#comment-9934 A Day In the Life with Foursquare | Loyalty Truth Blog Wed, 22 Sep 2010 08:33:55 +0000 http://blog.hanifinloyalty.com/?p=2154#comment-9934 [...] based marketing trials as well as McDonalds, Starbucks, Bravo and MTV. In the restaurant space, Tasti-D-Lite has become the poster-child for integrating location based marketing with a loyalty program. Even [...] [...] based marketing trials as well as McDonalds, Starbucks, Bravo and MTV. In the restaurant space, Tasti-D-Lite has become the poster-child for integrating location based marketing with a loyalty program. Even [...]

]]> By: Foursquare & Location Based Marketing | Loyalty Truth Blog http://blog.hanifinloyalty.com/2010/01/22/tasti-d-lite-gets-social-with-loyalty.html/comment-page-1#comment-9230 Foursquare & Location Based Marketing | Loyalty Truth Blog Tue, 09 Feb 2010 05:09:25 +0000 http://blog.hanifinloyalty.com/?p=2154#comment-9230 [...] I’ve also been using Foursquare for a while and, like a lot of social media waves, I engaged knowing that it would cost me a little time without being sure of a return. I’ve been having some fun with it around my local haunts and have been thinking about how something like Foursquare could intersect with location based offers as part of a loyalty marketing program. My first eye-opener was the blending of Foursquare and Twitter into the Tasti D-Lite rewards program which I talked about in a recent post. [...] [...] I’ve also been using Foursquare for a while and, like a lot of social media waves, I engaged knowing that it would cost me a little time without being sure of a return. I’ve been having some fun with it around my local haunts and have been thinking about how something like Foursquare could intersect with location based offers as part of a loyalty marketing program. My first eye-opener was the blending of Foursquare and Twitter into the Tasti D-Lite rewards program which I talked about in a recent post. [...]

]]> By: Bill Hanifin http://blog.hanifinloyalty.com/2010/01/22/tasti-d-lite-gets-social-with-loyalty.html/comment-page-1#comment-9200 Bill Hanifin Sat, 23 Jan 2010 06:17:03 +0000 http://blog.hanifinloyalty.com/?p=2154#comment-9200 Lisa, I think the system is set up to limit social media posts to a finite number, probably 1 per each social media site involved. My reference to gaming means that if there is a way to get more credit and skirt the rules, someone will be looking for it - they always do. Joe, How do they find members at the register? Is an alternate key such as phone number able to be used? I feel like ice cream, how bout you? Lisa, I think the system is set up to limit social media posts to a finite number, probably 1 per each social media site involved. My reference to gaming means that if there is a way to get more credit and skirt the rules, someone will be looking for it – they always do.

Joe, How do they find members at the register? Is an alternate key such as phone number able to be used?

I feel like ice cream, how bout you?

]]> By: Lisa Stephens http://blog.hanifinloyalty.com/2010/01/22/tasti-d-lite-gets-social-with-loyalty.html/comment-page-1#comment-9199 Lisa Stephens Sat, 23 Jan 2010 04:05:05 +0000 http://blog.hanifinloyalty.com/?p=2154#comment-9199 I looked at the customer portal. It's a fun idea ... reward cards aside, I'm curious about the marketing. It wants to appeal to a healthier mentality, according to the tag line, "dessert your guilt" and according to the picture of the fit & fabulous, sporty-looking customer rendering ... have you seen any of the storefronts? Is what they represent on their website fairly accurate as far as decor? How much are they charging for their treats? It appears they have ice cream cakes, etc, as well as the quick grab'n'go treat in a cup. "Dessert your guilt", while very catchy, still sounds representative of something you'd want to do only sporadically, not something you'd be prone to do with regularity if you tend toward healthful habits. Rewards via check-in are a great idea, though. I love the use of Foursquare. I'd be more inclined to use it as a one-time reward to get people in the door as first-timers, rather than card-based client-retention rewards which are based upon loyalty thereafter. My question, as far as point accumulation relates to price. This company doesn't exist in our market, I looked it up, but I would think that if you have too many points generated through tweets/check-ins (50 to earn a reward sounds hefty), you could be in jeopardy of losing your loyal credibility through dilution of the message via abundant viral campaigning of media-frenetic users wanting to score from the system, instead of gaining the rare or the only occasional user of the service or program. Is that what you meant by "gaming the system"? It's very interesting marketing. I'll be interested to see how it fairs. Have a great weekend, Bill. I looked at the customer portal. It’s a fun idea … reward cards aside, I’m curious about the marketing. It wants to appeal to a healthier mentality, according to the tag line, “dessert your guilt” and according to the picture of the fit & fabulous, sporty-looking customer rendering … have you seen any of the storefronts? Is what they represent on their website fairly accurate as far as decor? How much are they charging for their treats? It appears they have ice cream cakes, etc, as well as the quick grab’n'go treat in a cup. “Dessert your guilt”, while very catchy, still sounds representative of something you’d want to do only sporadically, not something you’d be prone to do with regularity if you tend toward healthful habits.

Rewards via check-in are a great idea, though. I love the use of Foursquare. I’d be more inclined to use it as a one-time reward to get people in the door as first-timers, rather than card-based client-retention rewards which are based upon loyalty thereafter. My question, as far as point accumulation relates to price. This company doesn’t exist in our market, I looked it up, but I would think that if you have too many points generated through tweets/check-ins (50 to earn a reward sounds hefty), you could be in jeopardy of losing your loyal credibility through dilution of the message via abundant viral campaigning of media-frenetic users wanting to score from the system, instead of gaining the rare or the only occasional user of the service or program. Is that what you meant by “gaming the system”?

It’s very interesting marketing. I’ll be interested to see how it fairs.

Have a great weekend, Bill.

]]> By: uberVU - social comments http://blog.hanifinloyalty.com/2010/01/22/tasti-d-lite-gets-social-with-loyalty.html/comment-page-1#comment-9198 uberVU - social comments Fri, 22 Jan 2010 20:22:24 +0000 http://blog.hanifinloyalty.com/?p=2154#comment-9198 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by billhanifin: Tasti D-Lite using social media in its rewards program: http://bit.ly/8RkBYG #loyalty... Social comments and analytics for this post…

This post was mentioned on Twitter by billhanifin: Tasti D-Lite using social media in its rewards program: http://bit.ly/8RkBYG #loyalty…

]]> By: Joe http://blog.hanifinloyalty.com/2010/01/22/tasti-d-lite-gets-social-with-loyalty.html/comment-page-1#comment-9197 Joe Fri, 22 Jan 2010 20:17:26 +0000 http://blog.hanifinloyalty.com/?p=2154#comment-9197 Actually, you don't have to necessarily have the card present when you come in. We can look you up through our global loyalty customer database at our registers and get you your points recorded that way. Actually, you don’t have to necessarily have the card present when you come in. We can look you up through our global loyalty customer database at our registers and get you your points recorded that way.

]]> By: Tweets that mention Tasti D-Lite Gets Social with Loyalty | Loyalty Truth Blog -- Topsy.com http://blog.hanifinloyalty.com/2010/01/22/tasti-d-lite-gets-social-with-loyalty.html/comment-page-1#comment-9196 Tweets that mention Tasti D-Lite Gets Social with Loyalty | Loyalty Truth Blog -- Topsy.com Fri, 22 Jan 2010 15:30:24 +0000 http://blog.hanifinloyalty.com/?p=2154#comment-9196 [...] This post was mentioned on Twitter by Bill Hanifin and Tasti D-Lite, minglecard. minglecard said: Tasti D-Lite Gets Social with Loyalty | Loyalty Truth Blog http://bit.ly/7nG9Lk [...] [...] This post was mentioned on Twitter by Bill Hanifin and Tasti D-Lite, minglecard. minglecard said: Tasti D-Lite Gets Social with Loyalty | Loyalty Truth Blog http://bit.ly/7nG9Lk [...]

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