This said, I’d go so far as to say that we, as a society of marketers and as a community of marketability, place far too much worth upon a limited draw or community tie, where a spokesmodel/icon/figurehead is connected. Most oftentimes, there is no relevant connection to the primary draw for the product, and the celebrity is either “at fault” when accused, or “at ease” when successful, and unhealthy consumerism contributes toward blame. A market should not be dependant upon glitz, but more genuinely upon quality and value per dollar spent, regardless of the coffers of the consumer space.