Will MyTeamUSA (U-S-A! U-S-A!) attract loyal Olympics fans? Does anyone remember the launch of the Discover Card? When introduced in 1985 as “the card that pays you back”, it really felt different from Visa and MasterCard. Forget the card’s super high interest rate—I was getting cash back ...
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My Dad taught me the value of money. Cash is King and all that. A dollar is a dollar, that can’t be denied. And, those dollars are increasingly hard to come by with the demands of business pressing harder on most over the past two years. With my mind on cash and flipping through the latest iss...
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A small firestorm over the efficacy of Loyalty Marketing programs broke out over this past weekend thanks in large part to an article written by Joanne Kaufman for the Wall Street Journal. Ms. Kaufman recounts a telling tale of how her own household purchase behavior adapted to take advantage of rew...
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Just a few months ago, on these very Loyalty Truth pages, I gave kudos to Caesars Atlantic City and its Total Rewards loyalty program. During some trying times for the economy in general, and Atlantic City in particular, Caesars AC was making some smart moves to get its loyalty program members back ...
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Important or Ignored? Actually, I’m just scratching the surface, but pose a few questions to improve frequent flyer programs and make airline travel a bit more bearable for the masses. What if the airlines …… ? … would allow frequent flyers to us...
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Trendy business buzzwords aren’t any fun until you form an opinion and seek feedback to get to the substance of the issue. Customer Engagement is one of those terms that is being mentioned more frequently than Kim Kardashian was during the Super Bowl. It’s the 2010 version of “what...
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In the past week, business has taken me to Vancouver, BC and San Jose, Costa Rica with a pit stop in South Florida for a day or so at home. None of that was a big deal until my colleague Mike Atkin noted at dinner that we’ve been hitting these spots in conjunction with some pretty big events. ...
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After spending the last few weeks thinking through reasonable responses to my new favorite question for 2010 “Do you think Social Media is here to stay?“, I’ve recently been re-directed to my “old” favorite question that I have been answering for 12 years “Do loya...
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Editors Note: Jim Kuschill is a patient man. Patient enough to have architected one of the world’s leading loyalty marketing software platforms while Chief Technology Officer of Frequency Marketing. DIRECTV got his goat and the following is worth a read, especially if you’re the person r...
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