I have a young daughter and being the competitive type she will sometimes challenge me to a race. There’s just one condition—I have to give her a head start. This is important, at least to her, because it increases her chances of winning—and seems to motivate her to run even faster than if weâ...
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Don Peppers and Martha Rogers gave birth to the concept of 1 to 1 Marketing over 15 years ago. The brilliant marketing innovation is intended to “illustrate the importance of treating different customers differently. (from their website). From a practitioners viewpoint, 1 to 1 has also been ...
Read More →Neil Rogers was the original “shock jock” in South Florida radio. Not being a fan, I was in a clear minority as he stacked up top ratings year after year before retiring in 2009. Part of Mr. Roger’s shtick was living in the gray area of FCC regulation, and he was reminded from time...
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The proven model worldwide to form a multi-partner Coalition loyalty program is essentially the same, regardless of the local language. Operators normally chase down the one or two leaders in each high frequency category (retail, grocery, fuel, banking) to form the foundations of their value proposi...
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Yesterday was April 1. To my surprise, I received these fantastic offers from three of my favorite loyalty programs. American Airlines AAdvantage sent me an email offering discounts on fares between some of my favorite and most traveled cities. They even distinguished between those cities which I fr...
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