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  • Time – The Hottest New Reward

    May 31, 2010 2 Comments

    Frequent Flyer Miles, American Express Membership Rewards Points, Citi ThankYou! points,  AirMiles – which loyalty currency holds the crown as the world’s most recognized and highly valued? While that debate rages on, let me suggest that the answer might be “none of the above̶...

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  • Tropicana Offers Juicy Rewards

    May 26, 2010 4 Comments

    Orange Juice has been on my breakfast menu for as long as I remember. Linus Pauling shined the original spotlight on OJ as he asserted the benefits of Vitamin C to cure the common cold and retard the impact of certain forms of cancer. Since then, there has been great debate about Pauling’s cla...

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  • Virgin Atlantic Goes The Extra Mile

    May 24, 2010 2 Comments

    I just signed up for the Virgin Atlantic loyalty program called the Flying Club. I have no immediate plans to fly on the airline. Nor do I really need another frequent flyer card, as I’ve got miles banked in three or four programs now. The reason I joined the club is I just finished reading Busine...

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  • Spirit Airlines Baggage Policy – Brilliant or Bungling?

    May 12, 2010 2 Comments

    Air travel has changed from an exciting and privileged experience to something considerably less elegant. Leisure travelers absorb the shock from ever-changing TSA procedures at security checkpoints, and unknowingly contribute to the woes of their fellow travelers when they board loaded down with en...

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  • Social Media: Maybe It’s Not for Everyone

    May 11, 2010 1 Comment

    These days, it’s just about impossible to find a social media “expert” who doesn’t recommend that your company and/or clients jump on the social media bandwagon. And why not? It really is an amazing new channel that both empowers customers and, as pointed out by Bill Hanifin, is about as clo...

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  • Marriott Rewards & American AAdvantage Fly Different Routes

    May 01, 2010 4 Comments

    In the midst of checking a slew of emails, it would have been easy to ignore this short message from American Airlines: “We would like to provide you with an important update to the American Airlines AAdvantage® program. Effective July 1, 2010, the Marriott Rewards program will no longer offe...

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