When I’m working with any of my business partners in the Customer Strategy Network, whether from the UK or New Zealand, I’m used to being treated as a second class citizen. There is something about the British-influenced accent and manner of speech that simply makes everything they say s...
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Passion. It’s what fuels the average person like you and I to enter and train for a local 10K race or even a sprint triathlon. Passion. It’s what every event sponsor at these races is hoping to stoke up by their presence at the events. Participating in the Open Water Swim festival this w...
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The Return of the Hoodoo Gurus I’ve been a fan of the Australian rock band the Hoodoo Gurus since the 1980’s, when they were college radio favorites with hits like Bittersweet, Come Anytime and What’s My Scene. The group’s sound has been described as everything from power pop to garage punk ...
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Banks traditionally build brand on the pillars of strength, reliability, security, and service. Few have developed a “personality” brand and I cannot think of one that has created a brand that evokes a passionate response from its fans as do Starbucks, Apple, and Coca-Cola. Though banks ...
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Oracle is increasingly active in the Loyalty Marketing industry and has reported success in providing technology support for some of the largest frequent flyer programs in the US. I recently ran across an Oracle blog that recounted how Alaska Airlines upped its email game, adding a greater degree of...
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