http://blog.hanifinloyalty.com/2010/07/29/winds-of-change-for-loyalty-marketing.html Unbiased insights on Customer Strategy & Loyalty Marketing Sat, 17 Sep 2011 22:11:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://blog.hanifinloyalty.com/2010/07/29/winds-of-change-for-loyalty-marketing.html/comment-page-1#comment-9740 Barry Kirk Fri, 30 Jul 2010 14:28:08 +0000 http://blog.hanifinloyalty.com/?p=3065#comment-9740 Right on, Bill. I think the challenge is that many still look at the kinds of initiatives you referenced and say "Well, those aren't loyalty programs" because they don't match the traditional model -- a model that I also agree is very likely on the decline. I don't see the points/rewards model going away, but it is increasingly going to become subordinate to much more innovative approaches. Gamified models, social models, geo-location based models -- we need to be embracing these new concepts. Personally, I think they are going to make loyalty marketing a hell of a lot of fun for the next few years! Right on, Bill. I think the challenge is that many still look at the kinds of initiatives you referenced and say “Well, those aren’t loyalty programs” because they don’t match the traditional model — a model that I also agree is very likely on the decline. I don’t see the points/rewards model going away, but it is increasingly going to become subordinate to much more innovative approaches. Gamified models, social models, geo-location based models — we need to be embracing these new concepts. Personally, I think they are going to make loyalty marketing a hell of a lot of fun for the next few years!

]]> http://blog.hanifinloyalty.com/2010/07/29/winds-of-change-for-loyalty-marketing.html/comment-page-1#comment-9736 Tweets that mention Winds of Change for Loyalty Marketing | Loyalty Truth Blog -- Topsy.com Thu, 29 Jul 2010 15:41:22 +0000 http://blog.hanifinloyalty.com/?p=3065#comment-9736 [...] This post was mentioned on Twitter by Bill Hanifin and JZMcBride Associates, JZMcBride Associates. JZMcBride Associates said: RT @billhanifin Winds of Change for Loyalty Marketing http://bit.ly/cDQJHs [...] [...] This post was mentioned on Twitter by Bill Hanifin and JZMcBride Associates, JZMcBride Associates. JZMcBride Associates said: RT @billhanifin Winds of Change for Loyalty Marketing http://bit.ly/cDQJHs [...]

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