New Social Media Sites Make Breaking Up Not So Hard To Do
filed in JZMcBride & Assoc, Millennial Marketing, Social Media on Aug.09, 2010

Relationships are challenging. But navigating relationships in the new era of social media brings with it a whole new set of challenges (and now a whole new host of web sites.)
In the past few days, I’ve had two friends change their relationship status on Facebook to announce a new relationship that has been going on for less than a month. One of the relationships has already ended (and I hear is now back on again.) I’ve got my fingers crossed for the second one.
So, it shouldn’t have surprised me at all to flip on the TV on Saturday morning and see a news story on CBS about “How to Delete Your Ex From Your Online Life.” Breaking up is hard to do, but apparently there are lots of new web sites and apps at-the-ready to help you out.
1. Blockyourex.com
Go to BlockYourEx.com and type in the names and social networking usernames of up to five exes, and install the blocker to make every online image and mention of them disappear. The blocker works for Facebook, Twitter, in Google search results and more. It takes only a matter of seconds to download and is compatible with most Web browsers (Internet Explorer, Firefox, Google Chrome).
Your ex has no way of knowing you’ve installed the “Ex-Blocker.” And, should you reconcile, it’s quick and easy to uninstall!
2. EraseUrX iPhone App (99 cents)
Yes, there’s an app for that! The EraseUrX iPhone app will help you create an e-mail, send a screw-you photo from your library or camera, or record your own voice message. Then it will erase their number from your phone – let’s face it, that’s the hardest part!
3) iDump4You.com
Yes, you can pay someone to do the breaking up for you. Seriously. For a fee, someone from iDump4U.com will personally call your partner and break it off. Fill out a simple form on the site, make a payment, and within 24 hours, the deed will be done. Fees range from $10 for a basic break up to $25 to break off an engagement to $50 to initiate a divorce.
4) Foursquare and Avoidr.org
Location-based social networking apps like FourSquare are all the rage with over 2 million users updating where they are, so it was only a matter of time until somebody developed a product to deal with the backlash. Avoidr is a website that enables you to follow your Foursquare friends, then identify the places they aren’t checked into.
5) IDoNowIDont.com
And finally, there’s the aptly named IDoNowIDon’t.com where someone ending an engagement or marriage can sell or auction off his or her your engagement ring. Mara Opperman, cofounder of the site, says its average transaction price is $2,500, usually 30 to 60 percent below retail, so it can also be a place for those planning an engagement to snag a deal on a ring. The site is full of interesting back stories detailing relationships gone bad.
Jill McBride is our latest contributing author at Loyalty Truth and will be sharing thoughts on public relations, direct, loyalty & relationship marketing and will offer up a few surprises as well. Jill is Founder & CEO of JZMcBride & Associates, a Cincinnati based firm which provides marketing, direct marketing, public relations and event planning services and consultation. She has an impressive list of clients which you can find here and publishes the Spin Within, a highly entertaining blog that’s worth a read. Thanks to Jill for this first post offering a new “Spin Within” on relationship management.









August 9th, 2010 on 12:40 pm
[...] This post was mentioned on Twitter by JZMcBride Associates, Tom Rapsas. Tom Rapsas said: New Loyalty Truth post from the lovely Jill McBride: "Social Media Sites Make Breaking Up Not So Hard To Do" http://bit.ly/aiD9uX [...]
August 10th, 2010 on 1:11 pm
Jill – Thanks for the insight in this post. It further reinforces that today’s marketers need to get into the mindset of the millennials. The division between public knowledge and privacy is a total blur, but it does lead to some interesting cunundrums when a millennial needs to sever ties through a social network.
I suspect that we will see more services and help in the area of “de-friending” and rights to view profiles within social networks. My personal bet is that we will all be able to create more granular layers in our social networks to manage the differences between close and wide networks, and the further distinction between professional and leisure-based. If Facebook can nail this distinction, I believe that LinkedIn will be relegated to the older demographic only.