Relationship Banking is making a comeback with the launch of Regions Relationship Rewards this past summer. The $137 Billion asset bank ranked #3 among 11 banks in the Southeast region of a JD Power survey on customer satisfaction, but was facing some challenges as the survey footnoted their ranki...
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Some people are always pushing the envelope. Don Peppers is one of those people. Listening to his closing keynote presentation at the Mega Event 2010, I enjoyed a refreshing set of new ideas and one of the most compelling calls to action for brands wishing to build customer loyalty and improve custo...
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Listening to execs sharing insights into key airline marketing and business issues at The Mega Event 2010, I put together an airline loyalty marketing IQ test just for you. The questions were raised and answered through a compilation of remarks from the following companies including, but not limit...
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The Mega Event wrapped up last week in Montreal with the first annual presentation of the Mega Awards honoring the best in airline frequent flyer programs (FFP) and a second day of presentations that covered social media, coalition marketing, and a keynote which unveiled the term “Trustability...
Read More →While I’m a firm believer that you shouldn’t post anything online that you wouldn’t want everyone to see, many might be happy to know that Facebook’s privacy capabilities are getting stronger. This week, Facebook announced a new feature called Groups, which will allow users to divide their n...
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I don’t usually include conference reports as posts in Loyalty Truth, but the quality of content shared by key persons in the airline / banking / loyalty industries during the first day of the Mega Event was so strong that I make an exception. Rupert Duchesne, President Groupe Aeroplan kicked ...
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Hailing from Cleveland, Ohio, I have a tendency to root for the underdog. In a fuel retailing business dominated by a select few brands, Noco boasts a 75 year history in Western New York , operating about 30 stores throughout the region. A centerpiece of its on-site marketing is the Friends & Fa...
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Would the owner of a blue Honda Civic please come to the front desk…Your lights are on. It’s situations like these that Bump.com is trying to help resolve more efficiently. Theservice, touted as “AAA meets Foursquare” by founder Michael Thrower, is essentially a social networking tool that l...
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The budding alliances between fuel & convenience retailers and grocers are among the hottest trends in the market. Consumers are always looking for an edge in their fuel purchases and enjoy turning their grocery shopping into free gas. Grocers fighting for market share and seeking to differentia...
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