What do chocolate, red wine, credit cards and the internet have in common? Each offers benefits or represents risks for human beings. And, if you read the results of consumer research on a regular basis, you’ll find that each fills the role of hero and villain depending on which survey results...
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Of all the email that fills my box during the Christmas season, a survey will always get my attention. In a research project conducted by Hanifin Loyalty in 2009, we found that across 22 rewards programs in the Airline, Hotel, and Retail sectors, only 1.56% of total email sent was a survey. Consider...
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Over the years, my wife and I have signed up to receive e-mails from quite a few retailers. The list includes: Solutions, Ann Taylor, Eddie Bauer, Land’s End, Sephora, Bath & Body Works, Williams-Sonoma, Victoria’s Secret, Wine Library, Crate and Barrel, Gap, Old Navy, Wine.com, Pottery Barn...
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I don’t normally post on current news releases. There are other sites with more resources to gather and report on current day happenings and I try to stick to broader trends or specific program reviews. The news today, however, calls for an exception. American Express announced the acquisitio...
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The loyalty supplier business is full of contrasts. Go-to-market strategies, and business models cover the spectrum. Looking East to West across the range of choice for brands operating traditional points-based loyalty programs, the offerings can be categorized somewhere between old-school and gro...
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I’ve given lots of thought to the convenience retail sector of late and have been haunted by Rick Barlow’s caution that “Even the best Loyalty program can’t overcome a core business problem”. There are a few core business problems that exist in convenience retailing, m...
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