Editor’s note: The recently announced merger of Cartera Commerce and Vesdia has sparked lots of conversation in the loyalty marketing business and there is more speculation than consensus at this point in time. Loyalty Truth shared early thoughts here and we are more than pleased to be able to...
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I’m sensing a tipping point in how customers relate to loyalty program rewards, and my thinking goes like this: when customers choose which company to do business with, rewards just don’t matter like they used to. My take is that the classic loyalty reward scheme—earning points toward “hardâ...
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Social shopping is one of the new terms being circulated today among business people and consumers. Shopping has always been a social activity, so the name doesn’t define anything that we don’t understand intuitively. Not so long ago, the term might have conjured up images of two friends...
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Cartera Commerce, until recently known as Mall Networks, and Vesdia, long ago known as Baby Mint, have announced a merger that will change the supplier side of the merchant funded loyalty landscape. Or will it? Like my reported allergy to penicillin, someone told me long ago that there was no such t...
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What do Marketers and Rodney Dangerfield have in common? Neither gets respect and each has resorted to self deprecating humor to deflect criticism – or to make a point. The Marketer’s dilemma is that developing effective marketing strategy is not as easy as it appears. Sometimes, an awfu...
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Announcing a New Loyalty Program with a Single Member: You. With all the talk of loyalty programs here on Loyalty Truth, I’m proposing a unique new program to kick off the new year. This new loyalty scheme is for a market that’s often under appreciated, overworked and overlooked—you, the loyal...
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