Loyalty Truth has been giving a lot of thought towards the shaping of loyalty and rewards programs to engage the interest of Millennials and the broader digital consumer group we are calling Consumer 2.0. With many merchandise offerings lacking imagination as well as value, and airline miles tough t...
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Breakage is the classic crutch of loyalty marketing financial models. As I mentioned here in a recent post, attitudes towards breakage are changing, both from perspective of the loyalty supplier community and consumers. Brands aren’t missing the boat on breakage, in fact recent moves by Delta ...
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By now, you’ve probably heard about the big financial mess that the Borders book store chain is in. They recently filed for Chapter 11 bankruptcy and it’s hard not to see the whole situation winding up in a very bad place. The Borders predicament is emblematic of a continuing shift in the way we...
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We just passed by Valentine’s Day, which means we should be fresh in our thinking about relationships. The other day I heard someone I respect say that the most solid relationships are ones based on “trust and freedom“. In human terms we’re talking about trust which leads t...
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There are two forms of brilliance in business – one displayed by people who invent things we haven’t thought about before (Facebook, Twitter, Foursquare) and those that find a way to incorporate these new communications channels into mainstream business to generate revenue. In many aspec...
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According to USA Today, on Monday, pizza chain Papa Johns will announce plans to give a free large pizza to every American — if the Super Bowl goes into its first-ever overtime. The catch: You must sign up for its online loyalty program before game day (Feb. 6). “We’d rather give away...
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In a society where people worship athletes and titans of business, rationalizing their transgressions by their success, it’s tough to criticize Groupon without looking foolish. Groupon is just 2 years old, has around 50 Million subscribers, and an estimated market valuation of $15 Billion. Bas...
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