If you are a sports fan and have a favorite team, today is the day to let the world know. You might gain some cash in the process as well if you play the game here on National Fan Day. When I was traveling in Latin America a few years ago, someone pointed out the real meaning of Loyalty to me throug...
Read More →Conferences and events seem to come in bunches and there are several taking place over the next few weeks where we will be in attendance. Consider this your invitation to reach out in advance of the events you will be attending and let’s make an effort to connect face to face. Face to face? I ...
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Anytime we review a loyalty or rewards program for our readers, we use the available facts as assumptions in a model that estimates the effectiveness of the program. Because all customers are not the same, we normally create a customer profile based on spending patterns and objectives and project th...
Read More →The Loyalty Research Report released by ACI Worldwide has received tremendous coverage, most of it making loyalty marketers feel like pulling up their hip waders and tugging down on their helmet. In the words of my old boss at North Carolina National Bank Hugh McColl, it’s time to “hunke...
Read More →Communication is at the center of human interaction. Marketers are well aware of the importance of communication and it’s no surprise that customer engagement, customer experience, and lifecycle management are popular keywords today. We have to communicate well to engage our customers and to...
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The practice of Loyalty Accounting has become increasingly important as programs have matured and the value of deferred financial liability on corporate balance sheets has grown. The key offset to the balance sheet liability is breakage. It is the word used to describe the value of the accumulated p...
Read More →I just saw a preview of the new Morgan Spurlock movie Pom Wonderful® Presents: The Greatest Movie Ever Sold. Spurlock is the raconteur behind the funny but frightening documentary Super Size Me, in which the protagonist ate nothing but McDonald’s food for a month—which caused him to become fat ...
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The continuing battle over the regulation of interchange has yet to hint at a winner. The battle lines are clearly drawn and each side of the debate between banks and retailers makes a sensible case, until you read the opposing view. For the average consumer, that is exactly the problem. At first bl...
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One thing that I have learned about social media marketing over the past 4 years is that it is tough to become effective using the medium without being a participant. Looking from the outside – in, the thought of how to use 140 characters to communicate with “followers” is perplexi...
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Important Email Security Alert! That’s an email subject line that gets your attention during the work day. The message itself can appear to be just another scammy / spammy headline to distract from an otherwise productive day. But, when I received two today, I clicked through to see what was h...
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