From the Editor: Loyalty Truth values its select group of guest contributors and is proud to share thoughts from this week’s National Restaurant Association (NRA) show from David Slavick. David is a long time colleague, and has worked with several national retail brands to develop complex marketin...
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The folks at RetailWire spark some great conversations – all of which are focused on retail marketing, but only some of which are loyalty marketing specific. I’ve been privileged to contribute to Retail Wire as a member of their Brain Trust, a name which still earns me some loving chidin...
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For every Yin, there’s a Yang, and most brands seek out a proper balance of their Loyalty Marketing efforts to engage, retain, and deepen relationships with their customers. Reading the Spin Within the other day, I learned that Macy’s is not yet satisfied with its Loyalty pilot to roll i...
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A couple of years ago, I wrote a post about Atlantic City and its prolonged losing streak—and I’m sorry to report, things aren’t looking a whole lot better today. After a rocky 2009, revenues in AC fell again in 2010 by nearly 10%. And forecasters say 2011 could be even worse. In an attempt to...
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Shopping has always been a social activity, shared between people, so pairing “Social” with “Shopping” shouldn’t define anything that we don’t intuitively understand. Except that it does. Social Shopping is a term with different meanings depending on who’s talki...
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Technology Enables, but Imagination Wins Tasti D-Lite not only rolled up its sleeves to take advantage of open API’s from Twitter, Foursquare & Facebook to integrate them with its point-of-sale system – it used its imagination to make an otherwise familiar loyalty program structure b...
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In the midst of the 23rd Annual Card Forum last week, I received a tweet that pointedly asked “Everyone is Tweeting, But is Anyone Listening?” It came from my friend Jill McBride, who is well versed in the loyalty marketing business, and runs a well respected public relations firm based ...
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Watching the Miami Heat and Boston Celtics kickoff their playoff series this weekend, I saw the latest in gratuitous advertising from a beer company, in this case Miller Light. I’m not sure if I should be complemented or insulted that I’m among the demographic targeted by the ads. Consis...
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