Sometimes you work really hard for a small break. Other times serendipity shows its face and good things fall into your lap. I’ve been lucky over the past month. First, I had the opportunity to interview Rob Markey, co-author with Fred Reichheld of The Ultimate Question 2.0, an update of the f...
Read More →
I’ve long been a fan of Amazon and as proof carry an Amazon.com-branded Visa Rewards Card in my wallet. Sure, the interest rate is a few points higher than my primary credit card, but I’m a sucker for the points. I earn one for every dollar I spend and a whopping 3 points for every dollar spent...
Read More →
Of all the social media communications channels I invest in, Twitter is the most enigmatic to me. I use it and find value in posts from both followers and those I follow. At the same time, I encounter quizzical looks from friends who think I am somehow child-like and time-wasting to be spending time...
Read More →
Disappointing economic results were reported this week, with retail sales stagnating in August due to less than robust job growth and consumer confidence that continues to waiver. The U.S. Census Bureau reported that median income figures, adjusted for inflation, have declined 2.3% since 2009. In re...
Read More →
Speak the word Loyalty and you get a range of predictable reactions. If you’re at any number of marketing conferences, the word association game leads to responses of “points”, “miles”, or “discounts”. If you mention loyalty to your friends on the golf cours...
Read More →
Someone help me. I’m being bullied by Southwest Airlines. Actually, a better set of descriptive terms would be pestered, annoyed, or amused, depending on the day. The source of my discontent is my mailbox. Southwest has sent me a solicitation for its frequent flyer cobrand credit card at least...
Read More →
