I’m a former Borders customer and past member of the now defunct company’s Rewards Perks program. While I freely admit to moving a lot of my business to Amazon over the years, I was sorry to see Borders go. Maybe it’s nostalgia, but every once in a while I like to walk into a book store, strol...
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“You are receiving this message because you sent me an email on either a Saturday or Sunday. Between Monday – Friday, we deliver good value to clients and generally outperform anyone we compete with. We also place high priority on our faith and our family and treasure 8 hours of sleep on...
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At Hanifin Loyalty we like to talk about what it takes to build customer loyalty, but we also pride ourselves in being good listeners. We listen to clients and we listen to customers. Like the old saw said “God gave us one mouth and two ears for a reason”. Maybe they should be used in that propo...
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There has been a LinkedIn discussion ongoing for several weeks that, if you care about customer marketing, causes you to stretch your mind a bit. The question? “Can you use ONE WORD to describe the biggest challenge for Loyalty professionals?” I read the litany of responses and found it ...
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When I was getting my feet wet in the consulting business I had a mentor tell me that, as I prepared for client meetings, I shouldn’t strive to be the “smartest guy in the room”. He must have noticed the intersection of a desire to succeed, a Type A personality and the tendency to ...
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