When you’re selling hammers, every prospect looks like a nail. You’ve heard the expression before. The loyalty version of this is that many suppliers think every solution has to be currency based because that’s what they are selling. I can hear the groans now, but don’t worry...
Read More →
PricewaterhouseCoopers LLP published a paper “The New Digital Tipping Point” in late 2011. The report can be found here, and a blog post written by Chris Skinner providing insight to the post is worth a read. Many thanks to trusted colleague Richard Sanders to alerting me to this study. ...
Read More →
Coming up with brilliant product development and loyalty marketing strategy is the foundation for business success but diligent pursuit of flawless execution makes an idea come to life. Just the other day, I received an email from Zavee.com which got my attention. Not only did the subject line ̶...
Read More →
The past few years we’ve seen somewhat of Cambrian explosion of products and services designed to help consumers burn their loyalty rewards. Colloquy has studied the issue and found that around 1/3rd of all earned loyalty awards go unredeemed. Clearly there is a market for helping consumers ge...
Read More →
There’s a fascinating article titled “The Dawn of the Relationship Era in Marketing” that recently appeared in AdAge magazine. It’s written by David Rogers and Bob Garfield, the latter the same guy who caused a stir a few years ago with the essay “The Chaos Scenario” which (semi-correctl...
Read More →
In a previous post, I mentioned several areas of innovation that will impact Loyalty Marketing in 2012. There is never room to offer a truly comprehensive list and not everything cited will necessarily become the equivalent of a marketer’s lottery ticket. Realizing the abundance of new product...
Read More →
I was privileged to hear Seth Godin speak this week. Let’s face it, there are many high priced keynote speakers around, and I have listened to several who give an entertaining 45 minute talk, generate a few laughs, but leave me with nothing to take back to the office. Seth Godin was not one of...
Read More →
Amid the overwhelming flow of information in our digital world, there are a few keepers. Chris Brogan is one of them. I don’t know him personally, don’t have any affiliate relationship with him, and am not trying to get him to follow me on Twitter. I just like to read his stuff. Chris wr...
Read More →
