There have been a growing number of eat-for-free days sponsored by fast food restaurant chains in the US. The complimentary pig-out days have been tried by multiple chains including Dennys and IHOP. Greed is not always rewarded however, as similar email offers sent in the name of McDonalds have b...
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Ever since European Consumer Commissioner Meglena Kuneva made the assertion that “Data is the New Oil” during a conference in 2009, the marketing world has been paying increasing attention to consumer data, discerning in the process whether the Commissioner just created a great sound b...
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Friday is known as a get-away day. If schedules permit and the stars align, people think about slipping out the side door of the office in the early afternoon to engage something that tickles their passion. Running season is in full swing in the warmer states and plenty of folks are thinking about...
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You know you’re ahead of the game when the things you included in strategy recommendations two years ago begin to take shape in the marketplace. While I can’t take credit for either of the mobile applications associated with Sovereign Bank Cash Rewards or AirMiles, I can say we’ve...
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The more complex the business world becomes, the more often we feel pressure to discover a “silver bullet solution” to a problem. In this case, silver bullet doesn’t mean the answer is perfect and invincible, it suggests one that provides quick and easy answers, if not the optimal ...
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With all the excitement over the Facebook IPO, there has been talk about where the next social network of importance will come from. Chris Brogan made a point in this post that not everyone wants to be part of a social number numbering over 500Million people. Just like simplifying might be a good ke...
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Yesterday, we wrote about the Facebook IPO and how the offering was putting relationships at the center of the business world. The implications for marketers and how social loyalty evolves are significant. The “Like” has become the “identifying word of an entire generation” and big brands ar...
Read More →Facebook has filed for an initial public offering hoping to raise in the neighborhood of $10 Billion. The IPO would value the social network between $75 – 100 Billion. In US stock market history, this puts the launch ahead of Google in size, with only Visa, General Motors, and ATT Wireless coming ...
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