Click Here to download the latest white papers from our Premier Sponsor Aimia
Read More →
Five years ago, I gave a presentation about Millennial Marketing at Loyalty Expo, the industry mecca for Loyalty Marketing professionals. Today, I read several articles that popped up in my Google Alert citing the latest study of Millennial behaviors conducted jointly by The Boston Consulting Group ...
Read More →
A few weeks ago, I wrote about the Trump Card, a new hotel loyalty offering from Trump Hotels. Trump Card promised to deliver superior service and in-stay experiences to its high-end guests. The idea is great, though I tempered the announcement with a reminder that solid operational execution would ...
Read More →
Martin Seligman is the one of the best known progenitors of thought concerning human behavior and motivation. Some of his work has led to game theory development and, if studied further, could influence the future of how rewards are delivered within loyalty marketing programs. According to Seligman,...
Read More →
If you’re following the gamification industry, you probably know that Badgeville, BigDoor, and Bunchball are the three leading players at the moment. Each company is positioning itself with a unique message and approaching potential clients with its own version of how the future will unfold. F...
Read More →
In this second installment of reporting on the state of the Indian Loyalty Marketing industry, we turn to Data Analytics, Social Media, and Coalition marketing – three themes that ran deep during the 5th Annual Loyalty Summit held in Mumbai, India on February 1 & 2, 2012. The report is m...
Read More →
I played hooky yesterday. I probably should do it more often, but in the process of building a business I’ve sacrificed lots of personal and family time towards the bigger goal. Anyway, it was only a morning and there was plenty of time to catch up on email later in the day. Through some conne...
Read More →
When you ponder the significant growth markets for loyalty marketing over the next 10 years, the leaders would seem to reside among the BRIC countries, Brazil, Russia, India, China. At the moment, Brazil and Russia seem to be reasonably well established and understood, while India and China are two ...
Read More →
Each day en route to my office in New York City I pass a bright blue billboard on the New Jersey Turnpike. It’s for the newly redesigned United Airlines MileagePlus® loyalty program and it makes the rather bold claim that it’s “The world’s most rewarding loyalty program”. I’ve been curi...
Read More →
