Winter Can Be Bleak Imagine you are playing a video game populated by card based loyalty programs. It wouldn’t be difficult to choose the best weapon from your...
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Patrick Sojka knows credit cards, travel rewards cards in Canada to be precise. As CEO & Founder of Rewards Canada, he’s been cataloging and ranking the myriad of offers in the Canadian mark...
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I don’t take credit for much, but Total Relationship Banking (TRB) is a term that I created while working with the Colloquy consulting group around the turn of the Millennium. I recently had the...
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Relationship Banking is a term that has been around since the 80′s. In its first use, it described a holistic level of service that branch personnel could deliver to customers by having the enti...
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I saw a TV commercial for the Discover credit card the other day and they made a claim that caught my eye. It was one of those “we’re #1” declarations, in this case: We’re “#1 in customer lo...
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Banks traditionally build brand on the pillars of strength, reliability, security, and service. Few have developed a “personality” brand and I cannot think of one that has created a brand ...
Read More →I recently shared a story in the Toronto Globe & Mail about how Canadian parents would rather talk with their children about sex, drugs or alcohol than money. Sometimes when I talk with stakeholde...
Read More →When people are asked about their greatest fears, you might be surprised by the results. In recent polls, I have seen public speaking rank ahead of getting cancer and being stricken by terrorist attac...
Read More →I am often asked where to go to learn more about Loyalty Marketing. Until Mark Johnson and his crew launched Loyalty 360, it was difficult to provide a useful answer. There are occasional tracks pre...
Read More →I love to connect the dots. And, for all that is wrong with business air travel, there is also something right about it. In an always connected world, it is great to have a respite from everything di...
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